• 8 Top Tips to Succeed on TikTok as a Creative
    Marketing

    8 Top Tips to Succeed on TikTok as a Creative

    Two official TikTok creators tell us how to promote art on the fastest-growing online platform With 800 million users worldwide, TikTok is the undisputed platform to publicize your projects. However, not everyone dares to venture into the network. Associated with teen dances, jokes, and acting, TikTok can intimidate those who do not have or aspire to have histrionic qualities and prefer to keep a lower profile. The good news for them is that the network continues to seek to expand the quality of its content and is also rewarding other types of videos with greater visibility. Two official experts tell us about it with strategies tested by themselves. Official TikTok Creators Cristina Luengo and Micaela Folgan are expert TikTok creators. This means that they have made their relationship with the network official and that, due to the quality and visualization of their videos, TikTok has promoted them to TikTok Creators. This category gives them access to some preferential features, such as immediate technical support, filter previews, and participation in content monetization, among other things. Cristina Luengo is a Spanish illustrator who has more than two million followers on @cluengoart. And Micaela Folgar is an Argentine illustrator with 673 thousand followers on her @micafolgar account.

  • The Banksy Case: How Can Anonymous Artists Legally Protect Their Work?
    Art

    The Banksy Case: How Can Anonymous Artists Legally Protect Their Work?

    Find out what the Banksy case teaches us about the legal protection of anonymous artworks You've probably heard the recent news concerning Banksy's artwork. The street artist, whose true identity remains unknown, suffered a major setback in a legal battle against a company that was selling Banksy's work without their permission. The European Union Intellectual Property Office (EUIPO) ruled in favor of the company, raising the alarm for street artists everywhere, especially those who work anonymously. The concern is that this case could set a legal precedent. What do we know about this case? What rights do anonymous artists have? And most importantly, how can authors who do not want to reveal their identities protect their works?

  • Discover the Different Types of Clay to Make the Perfect Tiles
    Craft

    Discover the Different Types of Clay to Make the Perfect Tiles

    Learn about the different kinds of clay and the best types to make and decorate beautiful Portuguese-style tiles There’s nothing like vibrant, colorful, handmade tiles to add unique and charming touches to your home, or to any space for that matter. This is an area where you can really let your imagination go, with endless designs and patterns inspiring you to create beautiful decorations. But before you get started, it’s important to know a little bit about the process of making the tiles themselves, as well as the properties of clay as a material.

  • What to Do if Your Work Is Plagiarized
    Illustration

    What to Do if Your Work Is Plagiarized

    We consulted an intellectual property expert to know the procedure to follow should your creative work be illegally used At a time when people, companies, and organizations need more and more content, designs, and ideas, the search for resources has become fierce. More so in the visual world, where unauthorized use, theft, and plagiarism of creative material are becoming widespread. To be able to protect their work, illustrators, photographers, and designers must be aware of the legal tools available to enforce their rights against any such infringements. How do you protect your work? What do you do when you discover your idea has been used? We consulted Intellectual Property specialist lawyer Esteban Agatiello, founder of Creativa-Abogados’ (Creative - Lawyers’) studio, who has defended international cases.

  • 10 Key Points to Boost Diversity in Your Creative Process
    Marketing

    10 Key Points to Boost Diversity in Your Creative Process

    "Diversity & Representation" poses critical questions that can help to eradicate bias from your creative processes in 2021 Too often, creative processes are influenced by unconscious bias. When it comes to advertising and marketing, this becomes particularly apparent through choices regarding representation, i.e., showing who consumes or might consume the services and products we sell. The World Federation of Advertisers has created a guide to help us rethink these processes. The guide contains critical questions that marketing experts can use when building a brand campaign or strategy. Below, and in celebration of Pride Month, we take a look at the key questions included in this document titled “Diversity & Representation: Guide to potential areas for bias in the creative process.” 1. A limited view of who your audience and consumers are Brands that reinforce stereotypes have a limited understanding of who their main customers are and fail to question who they should be representing. We’ve seen this with beer brands that, until recently, mainly targeted cismale and heterosexual customers, failing to acknowledge that their products were being consumed by people of all genders, social classes, and sexual orientations. This resulted in underrepresentation in their branding choices, sending messages that, slowly, they began to correct. How can you avoid this perception bias? Ask yourself: Who is your audience? Who is excluded? Are there any underrepresented groups you’re missing?

  • How Should I Look at Art When I Go To A Museum?
    Art

    How Should I Look at Art When I Go To A Museum?

    Learn what two experts have to say about how to approach and what to pay attention to when we visit a museum Going to a museum is a special experience. We know we will find a lot of information there, a great deal of beautiful and historically significant stuff, but we don't always know how to manage all the stimuli. If you are not an art student or specialist, you may feel unsure of doing this right: are we able to appreciate the most important aspects, or have we missed something crucial? Often, we may feel we have not retained all the information we should at the end of our visit. Maria Lightowler (@maria_lightowler) is a museologist and lecturer of museum studies and art history. She is also a consultant for collectors. Julius Wiedemann (@julius_wiedemann) is a former senior editor of design and pop culture at Taschen and one of Domestika's chief curators. We asked them for tips on ensuring our museum visit is the best possible experience.

  • Tips for Creating a Successful Newsletter
    Marketing

    Tips for Creating a Successful Newsletter

    The creator of the popular Spanish newsletter El Club de la Cabaña (The Cabin Club) shares some style tips and good working practices Newsletters, far from being regarded as a dated marketing tool, are now considered as a tool that helps to consolidate communication with your followers, expand a brand’s universe, and even inspire experimental projects. We can learn about many diverse topics, cultural recommendations, intimate diaries, and art critiques by reading them. Eva Morell (@carlayeva)’s, El Club de la Cabaña, is one such interesting newsletter. The content curator and consultant used her passion for cabins and design to create a community of loyal readers: a club of people who are passionate about solitary lifestyles immersed in nature.

  • 5 Tips For Dealing with Comments on Social Media
    Marketing

    5 Tips For Dealing with Comments on Social Media

    Expert Hana Klokner shares her top tips for responding to feedback on social media, both the good and the bad Hana Klokner (@hanajayklokner) is an expert in social media marketing and a children’s book author from Slovakia. Hana started out in digital marketing in 2007 when she got a job at the age of 16 working for MacBlog.sk, an online Apple magazine based in Slovakia. During the time that she worked for the company, she wrote around 200 articles about Apple products and discovered her passion for blogging. This fuelled Hana to launch her own “fashion blogazine,” through which she learned all about planning, producing, editing, and promoting content while she was still at school.

  • How To Create a Papercut Tree of Life
    Writing

    How To Create a Papercut Tree of Life

    Storyteller and papercutting artist Karishma Chugani walks us through her creative process Karishma Chugani is a storyteller and papercutting artist whose work blends ancient narrative formats from across the world. After writing a story, she creates a visual language with images specifically designed to tell that story.

  • How to Create an Expression Sheet for a Character You’ve Designed
    Illustration

    How to Create an Expression Sheet for a Character You’ve Designed

    An expression sheet is a way to get to know your character and show how they express themselves Designing a new character is not an easy task: you have an idea, you look for reference images, you sketch several versions... When you finally get to a satisfactory point, you have to work out how to convey emotion through their facial expressions and body language. To do so, Caio Martins (@caiorfmartins) recommends creating an expression sheet. This sheet will allow you to understand how your character behaves and looks from different angles in different moods. To create your expression sheet, sketch your character in several different poses. This will help you discover other aspects of your character's personality. Imagine what they look like from behind, sitting, or showing their profile when irritated, surprised, or happy!

  • Why You, As a Creative, Should Use TikTok
    Marketing

    Why You, As a Creative, Should Use TikTok

    If you haven't already joined the fastest growing social network in the world, find out what you’re missing TikTok has quickly become one of the most popular social media platforms globally. It’s positioned itself as an essential space to build brands, especially your own. Fast, bold, creative, and funny language often scares those who are trying to find a way to embrace it, especially if they are shy or feel like they are not in the appropriate age-group. However, if you work in the creative field, there are many reasons why TikTok deserves to be included in your social strategy. Today, the photographer, Domestika teacher, and influencer THAT ICELANDIC GUY (@arnulfur) will share some of them.

  • How to Start Your Own Art Collection at Home
    Art

    How to Start Your Own Art Collection at Home

    Everything you always wanted to know about amateur art collecting from illustrator Manuel Bueno You might think that art collectors are people with huge bank accounts who live in big mansions and buy their art at auctions just to pass the time. But art is not just for the one-percenters, nor should it be limited to museums. You can also turn your personal space into a place where all kinds of art fit right in. That's why we spoke with the graphic designer, printmaker, and illustrator Manuel Bueno Botello (@buenobueno), who has experience in the world of collecting, both for professional and personal purposes.

  • How to Make Lifelike Paper Petals
    Craft

    How to Make Lifelike Paper Petals

    Learn this simple method for making 3D paper craft petals, with Eileen Handmade. Paper flowers capture the beauty of nature and survive a lot longer than your average bouquet. Eileen Ng (@eileen_handmade), also known as Eileen Handmade, is a craft artist and maker who has been creating floral installations for years. In this tip, she shares a simple technique to make paper petals with volume.

  • The 4 Pillars of Constructive Advertising
    Marketing

    The 4 Pillars of Constructive Advertising

    What is constructive advertising and how to achieve it, according to copywriting expert Carla González Sooner or later, if you work in the field of advertising, these questions will pop-up in your head: does my work have any meaning? Can a publicist do more than just sell a product? Advertising has evolved over time. We went from a simple "buy now" to campaigns that help discover, deepen, and expand a brand's universe through concepts such as "values". In this context, we spoke with Carla González (@carlagoon), an advertising copywriter specializing in Branded Content and a Domestika teacher. We wanted to know what constructive advertising is and how it is made. We are talking about the kind of advertising that promotes values, takes a stance, and aims to benefit consumers and society. Carla, who has worked for brands such as IKEA, BMW, Vueling, Banco Sabadell, or Casio, shared some ideas and tips to rethink advertising as a business and our role within it.

  • 10 Easy Ideas to Get You Sketching
    Illustration

    10 Easy Ideas to Get You Sketching

    We select 10 projects that will help you to fill your sketchbook, whatever your drawing level Drawing is one of life’s greatest creative pleasures. However, many people are held back by self-doubt, under the impression that the quality of their sketches isn't good enough, or feeling like they’ve run out of ideas for a new project. Below, 10 Domestika teachers share easy and fun ideas for sketching projects. While our recommendation is to start them in a sketchbook, you only really need a piece of paper and a pencil to try them out. You'll see that you don't need to be an expert to get your hand moving and unleash your creativity. A love for silhouettes Find a couple of reference images. You can look them up on the internet, or better yet, find them in books, magazines, on postcards, or whatever you have around the house. They can be works of art or photographs; what’s important is that you feel a connection with the image. Now, look at the image. What shapes do you see? How are they distributed within the composition? Once you have a basic understanding of the shape of the image, draw its silhouette. In other words, draw the outline of the image first, then color in the space inside your shape. Learn more creative techniques with illustrator and designer Manuel Vargas in his course, Creative Sketchbooks for Illustration Projects.

  • Complete Guide to Anime and Manga Terms
    Illustration

    Complete Guide to Anime and Manga Terms

    This glossary explains the different terms related to Japanese animation and comic genres If you're looking to venture into the world of Japanese manga and anime but don't quite know where to begin, this guide is for you! Whether you’re on the hunt for a new favorite series or movie, or you want to learn how to illustrate your own comics inspired by these styles, getting to grips with some of the most commonly used terms is sure to help you discover what suits your tastes and needs. Anime vs. Manga Manga is the name given to graphic novels and comics from Japan, or those that adhere to this school of illustration. The term means "improvised images.”

  • 10 Key Tips for Editing a Fashion Magazine or Blog
    Writing

    10 Key Tips for Editing a Fashion Magazine or Blog

    Learn some basic tips to perfect the content of a creative magazine Content, editing, and consistency are at the root of a project's success. They help it to stand out in the digital world but aren’t always easy to achieve. Creative director Pedro Saldías (@pesaldias) has managed to successfully combine all those elements in his many innovative fashion, art, and design projects. Specialized in digital marketing, storytelling, and branded content, in his 10 years of experience, Pedro has developed work for Dolce & Gabbana, Tiffany & Co, among others. To develop editorial formats, use the following 10 tips he has set as a guideline to help you create relevant content and make the most of social media.

  • The Pomodoro Technique: The Key to Successful Time Management
    Marketing

    The Pomodoro Technique: The Key to Successful Time Management

    Get to know this way of working–your brain will thank you! You'll have already figured it out by now: human beings are not machines. Although many of us would love to be able to perform at a steady pace for hours at a time, inevitably, our attention wanes, our brainpower deteriorates, and we can become prone to procrastination. To perform well, to make the most challenging days productive, we must understand how our brains work and organize our planning around that information–that's what the Pomodoro Technique is all about.

  • Lettering, Calligraphy, and Typography: Do You Know the Differences?
    Typography, Calligraphy and Lettering

    Lettering, Calligraphy, and Typography: Do You Know the Differences?

    These three concepts all refer to disciplines involving letters, which is perhaps the only thing they really have in common Creating letters is a whole world, and it is not surprising that people who are not fully familiar with this field have some doubts. In this blog post, we take a look at what exactly is lettering, calligraphy, and typography, and the differences between them. We describe the characteristics of each discipline and show examples to help you recognize which is which. Hopefully, after reading this post, you will be able to avoid any of the confusion that novice designers, or those specializing in other areas, often feel. Calligraphy

  • How to Crop a Photo
    Photography

    How to Crop a Photo

    Learn how to best crop a photo in Photoshop, with self-portrait photographer Laura Zalenga One of the simplest yet most underrated and effective ways to enhance your photos is by cropping them correctly. It may sound simple but knowing what to take out of your images is just as important as what you leave in. Laura Zalenga is a photographer specializing in artistic self-portraits, with commercial clients that include Adobe, Disney, Sony, and Mercedes Benz. In this tip, she shares how to best crop a photo using Photoshop and basic photographic principles.