Free Creative Brief Template for Social Media
Senior Copywriter Paul Anglin shares his comprehensive and easy-to-edit template for writing a great brief
When engaging with a new client, a brand, or planning your own social media plan, there's one crucial step of the process: the brief. For Senior Copywriter Paul Anglin (@paulanglin), this might be the single most important document for any project.
Drawing on twenty years of experience working with brands like Apple, Nike, and Microsoft, in his Domestika course, Paul shares his process for developing a brief that ticks all the boxes, and how to use that brief to write captivating copy for your social media audience.
When copywriting, rather than solely focusing on whether the copy is good (although, of course, that's important), Paul believes your copy should be a clear response to the brief in order to rightfully assess the direction and purpose of the project.
To help guide you in your future projects, Paul's easy-to-tailor template takes into account objectives, audience, creative aspects, KPIs, deadlines, and more.
After clicking on the button below, you will find a PDF file in the Downloads folder on your computer containing the free Free Creative Brief Template for Social Media by Paul Anglin.
If you want to learn more, you can sign up to Paul’s course, Copywriting for Social Media, and learn how to write effective copy to attract and engage your brand’s audience.
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