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  • Simple Methods to Brainstorm Better in Teams
    Marketing

    Simple Methods to Brainstorm Better in Teams

    How to improve your brainstorming and create together better Advertising executive Alex Osborn came up with brainstorming in the 1950s: get together, share as many ideas as possible (no judgment or criticism), revise ideas and build on the best. Sounds great, but that Mad Men stuff just isn’t what it’s cracked up to be. Decades of studies show that these brainstorms actually lead to fewer and worse ideas than people would’ve come up with alone. Ideas fuse together into much of the same where fresher, individual ideas are what we really want. Some easy fixes have been shown to work by several studies however. We at Domestika pieced together a simple method we’ve dubbed “WAGSAD”. Just kidding, but you can call it that if you want.

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  • Tutorial for Freelancers: Practical Exercises To Help You Work Out Your Strengths
    Marketing

    Tutorial for Freelancers: Practical Exercises To Help You Work Out Your Strengths

    Discover your strengths and build your career with these exercises recommended by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She is passionate about her work and believes that everyone has it in them to keep getting better and better. For Mònica, education is key and has the power to change the world. Mònica shares how you can go about getting to know yourself better before launching your business project. She shares simple exercises that you can do to work out your strengths.

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  • 5 Tips on Social Media Communication in Quarantine #StayAtHome
    Marketing

    5 Tips on Social Media Communication in Quarantine #StayAtHome

    Content marketing expert Reina Rodríguez shows us how to get the right tone for your posts, strengthening you and your brand’s image Weird times these, unprecedented for most. It seems the only thing normal about quarantine is our need to communicate, stay informed, or—equally legitimate—combat boredom on social media. However, should you to get your tone wrong, you could end up accidentally upsetting your followers with your message. To understand what language to use or avoid, and how to make the most of the situation we find ourselves in to strengthen your social media presence, we’ve spoken with expert communicator Reina Rodríguez, who teaches the Domestika course Content Marketing for Social Media. She gave us her top 5 tips for getting the tone of your posts just right.

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  • Discover the Dos and Don'ts of Instagram with Dot Lung
    Marketing

    Discover the Dos and Don'ts of Instagram with Dot Lung

    Do you want to make better use of your Instagram account to grow your following? Dot Lung, Mother of Social Media Dragons, gives us 3 Do’s and 3 Don’ts for Instagram to gain more followers and grow your social media presence Like other social networks, Instagram has become a perfect place to show our talents as creatives or promote our brand, but it is important to know the rules by which the platform is governed. To reach more people or, rather, reach those people who interest us the most: this is the obsession of many Instagram accounts. Do you want to take better advantage of your Instagram account to build a greater audience? Dot Lung (@dotlung), specialist in social networks, gives us 3 Do’s and 3 Don’ts for Instagram. Discover them in the following video:

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  • How to Promote Yourself and Your Work to the Right People
    Teacher Marketing

    How to Promote Yourself and Your Work to the Right People

    Learn to sell your talent to the right people, in the right space Once you have put together a portfolio that best demonstrates who you are as an artist, you need to do two things: 1) get your work and your art in front of the right people 2) convince them that you are the right person for the job. Today, we are sharing five basic industry tips that will land you your dream job:

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  • 5 Consequences of Choosing a Bad Name
    Marketing

    5 Consequences of Choosing a Bad Name

    Choosing the wrong name for your brand can result in serious consequences, from negative reactions to financial losses Ignasi Fontvila (@ignasifontvila) is an expert in verbal brand identity and a member of the Global Branding Network. He says that, before coming up with a name for your brand, you should reflect on the consequences a wrong decision could have. “Choosing a bad name means you are helping your competitors,” says Nassim Javed, president of the ABC Nambank (Canada). Today, the expert goes through different scenarios you could find yourself in as a result of a bad name. His following five points might make you reconsider some of the ideas you’ve had in the past. Being drawn to what’s obvious “The purpose of a name isn’t to describe, but to make stand out”: this is Fontvila’s first point when it comes to avoiding problems concerning brand identity and positioning. Describing is easy, but that is not your primary objective when it comes to choosing a name. That’s why so many coffee brands struggle to stand out: they don’t have unique names.

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  • 5 Tips for Working From Home
    Marketing

    5 Tips for Working From Home

    Discover practical ways to adapt to a home office routine Right now, we are facing the collective task of learning to find new ways to collaborate and form communities online. Maybe you’ve never done it before and even thinking of working from home seems like a big challenge. Here are five habits that will ensure the transition goes smoothly for you and your colleagues. If you’ve got any other ideas, please share them in the comments.

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  • Instagram Tutorial: 5 Tips to Create Your Own style
    Teacher Marketing

    Instagram Tutorial: 5 Tips to Create Your Own style

    Learn these basic tips for generating content and finding your own style with Derio Ilari What is the secret to success as an artist or photographer on Instagram? It would be too optimistic to believe that there is only one magic solution, but what is clear is that looking at the advice of those who have managed to make their profiles a success can greatly help us improve our fan base and the quality of our posts. That's why commercial photographer Derio Ilari (@derioi) has shared his five fundamental tips for creating your own style on your Instagram profile, working on concepts ranging from your personality as a creator to the style of your photographs or images. Discover them in the following video:

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  • The Dragons Method to Grow Your Instagram, from Dot Lung
    Marketing

    The Dragons Method to Grow Your Instagram, from Dot Lung

    Dot Lung, Mother of Social Media Dragons, shares her tried and tested method to grow your business on Instagram “If you don’t show up on Instagram, you’re leaving money on the table,” explains Dot Lung (@dotlung), calling me from Tel Aviv, one of the many places her social media genius allows her to work from. “Social media has given me everything.” Over the last 8 years, she has given talks in over 30 countries and worked with a whole host of multinational brands. While TikTok is exploding for Gen Z, “Instagram is still where your business happens.” It is the place to exhibit your brand visually on social media, most of all to millennials, but also to an ever-growing and varied number of people. A direct path to your client that lets you work out what they want and how, it’s about time we learnt how to use it. Her Dragons method is a simple recipe to promote your business or product on social media:

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  • How to Organize Your Time to Learn Online
    Marketing

    How to Organize Your Time to Learn Online

    Discover the 4 keys for improving your productivity when learning from experts in online courses Most people who choose to learn online have other full-time activities. Online learning has many advantages, like being able to organize your own schedule and follow your own pace when studying the different lessons. For some people, however, the main challenge is managing their time. We invite you to follow advice from four Domestika teachers in order to fulfill all your commitments and take advantage of the flexibility of online courses. Núria Mañé (@nuriacomunica), Reina Rodríguez Taylhardat (@reinarodriguezt), Ana Marin (@anamarinen) and Abigail Quesnel (@abyquesnel) face busy schedules and strict delivery dates every day, but also have the time to commit to personal projects. Learn their secrets!

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  • The Best Graphic Tablets of CES 2020
    Marketing

    The Best Graphic Tablets of CES 2020

    From affordable options without screens to futuristic computers, these are the tools creatives will use in 2020. The Consumer Electronics Show (CES) is one of the largest and arguably the most relevant tech shows on Earth. It’s a week-long trade show where most of the high-tech devices we will see in stores during 2020 are announced. Graphic tablets, an invaluable tool for artists and designers, are not an exception and this year's show left four devices that promise to transform the way we work, allowing us to draw faster and with more precision. Let's take a look at them.

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  • The Creative Process: from Briefing to Budget
    Marketing

    The Creative Process: from Briefing to Budget

    Discover how to organize a creative proposal when working with clients, from the first handshake to closing the budget One of the main factors that impacts the profitability of creative companies is the process that starts with the first briefing for a project and ends with the final budget: How long should it be? How many people should be involved? Answering these and other questions correctly could be the difference between a company that thrives and one that goes bust. So, with the help of Enrique Rivera (@kike_dnoise), CEO and Creative Director of dnoise, we have created this step-by-step guide that will help you understand the importance of each phase, and how to calibrate this process that is the beating heart of countless creative studios.

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  • 10 Tips for Generating Successful Digital Content in a Saturated Market
    Marketing

    10 Tips for Generating Successful Digital Content in a Saturated Market

    These tips will help your content stand out among the myriad of options the internet offers Given how saturated the market for content is, it is complicated–although not impossible–to stand out on social networks. Lucas García (@lucasgarcia) is a specialist in this field. Director and founder of Social Mood agency, he is an expert in communication and branding and helps brands connect with their audiences through digital content. Under the magnifying glass of traditional marketing skepticism and with the clear objective of capturing the attention of users, Lucas shares with Domestika some key tips to create content and stand out from the crowd.

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  • 4 Tips on How to Choose the Perfect Profile Picture for Your Portfolio
    Marketing

    4 Tips on How to Choose the Perfect Profile Picture for Your Portfolio

    Martina Flor shares her advice on what every creative should bear in mind when designing their personal page How many times have you doubted over the picture you chose for your portfolio? Photography is a key element when you’re sharing your work and looking for new clients: it’s part of your calling card and says a lot about you and the image you want to transmit. Martina Flor, designer and specialist in lettering, –who teaches the Domestika course Freelance: Keys and Tools to Find Success as your Own Boss– will help you choose your perfect shot with these helpful tips.

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  • How to Present Yourself
    Marketing

    How to Present Yourself

    Discover the best tips to market yourself in your professional website, with Flor Martina Being a creative freelancer requires us not only to develop a unique style that differentiates us from the competition but also to know how to "sell" or communicate and promote our work and skills in the clearest, most concise and interesting way possible. Our professional website is a perfect instrument for all this because it gives us more space than other social networks to explain exactly what we do. Martina Flor (@martinaflor), a freelance designer and illustrator, has been working with customers around the world and has summarized everything she has learned on how to present oneself so you have it easier next time you want to impress a prospective customer.

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  • What is Storytelling and Why are Brands So Interested In It?
    Marketing

    What is Storytelling and Why are Brands So Interested In It?

    Discover the world of storytelling with Seguel Claudio and learn what this concept brings to contemporary brands. In the world of modern advertisement, there are few words more touted around than storytelling. It is intended to define communication strategies that, among other things, engage the audience and help cultivate the brand image or identity. If you ask about the exact meaning of storytelling, however, you'll find very different answers depending on who you talk to. So we decided to use one of the most reliable sources in the world of branding: Claudio Seguel (@claudioseguel), a publicist, storyteller, and writer who, aside from teaching workshops on storytelling and advise brands on the subject through its consulting company Brandstory, is a founding partner of the Copywriter Festival and a university teacher. Find out what storytelling means and why all brands are interested in this concept.

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