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  • 9 Essential Books for Digital Marketing Professionals
    Marketing

    9 Essential Books for Digital Marketing Professionals

    If you work in social media, branding, and creativity, or are simply interested in learning more, check out this reading list compiled by experts No longer is social media simply a marketing tool: for most companies, it has become the most important vehicle of communication. This is why making the most of social networks is essential, as they become increasingly more valuable. To generate effective strategies and ideas for brands, you need to learn how to use your best thinking tool. Staying up to date and getting to know this specialty in depth are the keys to success. Therefore, we are sharing a list of books recommended by Domestika teachers who are also experts in digital marketing and social media. Recommended by Juanmi Díez, Dot Lung, Núria Mañé, and Hana Kloner, the following titles touch on everything from creativity and branding, as well as the origins of digital marketing. Recommendations from Juanmi Díez (@juanmidiez), who teaches the course, Introduction to Instagram Business:

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  • Free Exercises for Defining Your Brand Identity
    Marketing

    Free Exercises for Defining Your Brand Identity

    Use this worksheet by Alice Benham to conceive and help build a powerful brand identity Regardless of your creative industry, having an effective brand identity is key to finding an audience who can appreciate and support your work. Digital marketing and podcast coach Alice Benham (@alice_benham) works with business owners and entrepreneurs to create strategic content that helps them reach their goals - whether they are based on profit, purpose, or both. In her English-language Domestika Live on January 25, she explains what a brand identity is, why it’s important, and how to create one and ensure that it’s reflected across your content. She will use this worksheet to explain simple, concrete exercises that you can do to conceive and build your unique brand. If you miss the Live, you will be able to find an archived version of it to enjoy later. Using this worksheet, Alice will show you how to define your brand’s core, identity, and values, and you will learn how to create an actionable mission statement that you can then use to drive your content and marketing strategy. This will help you more effectively reach and engage with new audiences, as well as build brand loyalty. Tune in for Alice Benham’s English-language Domestika Live where she answers audience questions about branding and explains how to use these exercises to build your own brand identity, on January 25, 2021 at 5pm UK / 6 pm MAD / 11 am CDMX. To watch an archived version of her Live, and all Domestika Live specials, go here.

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  • Top Tips for Using Copywriting to Strengthen your Personal Brand
    Teacher Marketing

    Top Tips for Using Copywriting to Strengthen your Personal Brand

    Copywriter Carla González lists the importance of language when building a communication strategy and offers tips to improve your texts Marketing is not a religion–although some may disagree, but we think the following biblical verse is fitting: “in the beginning was the Word.” For Spanish copywriting specialist Carla González (@carlagoon), great brand ideas and product concepts are shaped and developed on strong linguistic foundations. Copywriting has an essential role in this process. It is vital to know how to select the appropriate tone and the best words and create a unique style to strengthen a personal or company image. Nowadays, we need to choose our language carefully in order not to offend different sensibilities. We asked Carla three questions about the importance of editing when creating promotional text. Based on her answers, we have put together three great tips on using copywriting to strengthen your brand. Let’s have a look at what she suggests:

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  • Dos and Don’ts of Client Presentations with Katya Kovalenko
    Marketing

    Dos and Don’ts of Client Presentations with Katya Kovalenko

    Learn the dos and don’ts of client presentations so you can present yourself and your projects successfully, with presentation and data designer Katya Kovalenko Client presentations are a part of almost every professional’s life, whether you work in an office or for yourself, we all need to know how to get our ideas across, clearly, concisely, and, most importantly, convincingly. Katya Kovalenko (@katyakovalenko) created a business that helps startups become brands, using the expertise she gained over a decade in the advertising business to help them design their data and present themselves. In this tutorial, Katya will share the dos and don’ts of client presentation to help ensure that your next presentation is a success.

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  • Creative Tools and Techniques to Revamp Your Professional Profile
    Marketing

    Creative Tools and Techniques to Revamp Your Professional Profile

    Learn to enhance your professional profile with some of Domestika’s best-selling courses With the new year comes a renewed impulse to boost your personal and professional lives. If you are looking to create or revamp your brand, or improve your professional performance, we have gathered some interesting resources to guide you and help you get the best results from your creative business or endeavor. ‘Five hats’ technique Mònica Rodríguez Limia (@rodriguezmon) is a business consultant who teaches the Domestika course, Time Management Techniques for Creators and Creatives. She offers advice for creative professionals looking to fix their time management problems. She teaches all the steps involved in planning a full year of work using technology to your advantage so you can prioritize activities, control distractions, and have a successful business while saving time, money, and energy. One of the methods used in her strategy is called ‘the five hats technique’ and is based on Dr. Bono’s ‘Thinking Hats,’ a creative tool also used by actors when they need to take on different personalities. When it comes to time management, if followed with discipline, this technique helps you define roles and associated tasks to improve your results and reduce your stress levels. The five hats are: CEO: refers to your role as owner or founder of your project, holder of your objectives’ vision. Administration: the management role, dealing with money, finance, and paperwork. Design and production: your favorite role and the most attractive side of your business. However, this role should not take over, especially during the first three years. Sales and business affairs: you may not like this role, but it is essential to your product or service’s commercial survival. Communication and marketing: you need to communicate your services and give access to your product. All five aspects play a key role in developing your creative business and should be approached positively.

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  • Free Download: Community Management Strategy Template
    Marketing

    Free Download: Community Management Strategy Template

    Use this helpful template to achieve your strategic goals and assess your work Mastering social media as a community manager or social media strategist requieres to build, grow and maintain thriving communities online. This discipline consists in creating a brand online presence that truly resonates with the audiences while generating meaningful conversations and interactions with the product. Social Media Marketing Specialist Hana Klokner (@hanajayklokner) has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations. She knows that a strong community management depends on a solid strategy.

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  • Naming a Brand in 5 Easy Steps
    Teacher Marketing

    Naming a Brand in 5 Easy Steps

    The right name transmits what a company does and has communicative value for the user The process of choosing a name for your brand can be summarised in five key points. Xavier Grau (@xgrau) has over 20 years of experience in this field. Today, he presents the questions you need to be asking yourself when you undertake this task.

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  • 10 Tips to Market Yourself Better on Pinterest
    Teacher Marketing

    10 Tips to Market Yourself Better on Pinterest

    Natalia Escaño shares some simple tips to boost the position of your pins among the top search results Pinterest is one of the most visual social networks, with a search power comparable to that of Google, but basing its content strategy on aesthetics and being a tool to find inspiration. This makes it a handy tool for creatives, artists, designers, illustrators, photographers, and even companies who want to share their products differently. Natalia Escaño (@nataliaescano) is a designer and illustrator and one of the most prominent Pinterest influencers in Spain, with more than a million followers and a portfolio of clients that includes brands such as L'Oréal Paris and Disney. As a great connoisseur of this platform, at both a user level and business level, she knows what it takes to stand out with attractive, eye-catching, and extremely visual content that will surely resonate with the audience. Here are the 10 fundamental tips from Natalia Escaño to improve the SEO of your Pinterest pins:

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  • Work Out Your Instagram Color Palette
    Teacher Marketing

    Work Out Your Instagram Color Palette

    This tool will show you which colors you use the most on your Instagram profile Color can be a window to your personality and an essential tool to create visual harmony. Use it correctly, and you'll be able to convey emotions and messages in a much clearer fashion. It doesn't matter if your Instagram account is personal, professional, or you are representing a brand: if you take color seriously, you need to explore Color Kuler, a service that analyzes the most prominent colors in the images you post on your feed, giving you a good idea of what palette represents you, and greater control over what your profile looks like. Try this tool, discover the colors your followers associate with you, and compare it with others.

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  • Top 15 Digital Marketing Trends for 2021
    Marketing

    Top 15 Digital Marketing Trends for 2021

    Discover the digital marketing trends that will make their mark in 2021 Business interactions are increasingly taking place in the virtual world. Therefore, planning and developing digital marketing strategies that are relevant to the current market is essential. It is a sure-fire way to help you reach new customers and strengthen your relationship with those already loyal to your brand. To help you with this task, check out the incoming trends for 2021 across this field. This list not only takes into account predictions from international publications such as Business Insider and Forbes, it also draws on information shared in several Domestika courses dedicated to the best digital marketing techniques. Make sure to stay up to date. In a market as vast and competitive as the Internet, every little detail that makes you stand out is vital and may be the factor that determines whether a business is successful or not.

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  • 4 Great Tools to Manage Your Social Media Activity
    Marketing

    4 Great Tools to Manage Your Social Media Activity

    Manage and optimize your brand’s social media activity with top suggestions from an expert Hana Klokner (@hanajayklokner) is a social media marketing specialist who works with major companies like Amazon, the United Nations, GLH Hotels, and smaller personal brands. In her Domestika course, Hana helps build a community management strategy and establish effective relationships with followers and customers using popular social media platforms. To ensure you build a thriving community around your brand and are on top of your social media strategy, Hana recommends using some practical tools and apps to make this job more manageable.

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  • How to Curate Your Instagram Grid Layout
    Marketing

    How to Curate Your Instagram Grid Layout

    Find out how you can make the most of Instagram to show off your creative portfolio Customizing your Instagram feed is a great idea if you want to use your account as a portfolio. A well-curated feed can transmit what you do in seconds. If your work is visual, knowing how to order your posts–so that they stand out more as a whole–is key when it comes to attracting new followers and showing off your work. Or maybe you are just interested in experimenting with your personal page. The well-organized and harmonious effects you achieve when you plan your posts in advance are known as Instagram Grid Layouts, Puzzles, or Mosaics. To incorporate them into your feed, all you need to do is follow different publishing methods and try out some of the tools that photographer Pati Gagarin (@patigagarin) recommends in her course, Instagram as a Photography Portfolio.

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  • What Is Going on in the World of Social Media?
    Marketing

    What Is Going on in the World of Social Media?

    Learn how to improve customer relations through community management with Hana Klokner Hana Klokner (@hanajayklokner) is a social media marketing specialist who has provided training for clients such as Amazon, the United Nations, GLH Hotels, among others. She lectures on digital marketing, social media marketing, and branding at the University of the Arts London and Istituto Marangoni. Not all companies are passionate about social media; however, by embracing this side of the market, you will achieve visibility and reach new clients or customers. In her Domestika course, Hana helps you build a community management strategy and establish relationships with your followers, customers, or partners using popular social media platforms. Help your brand resonate with your audience and generate engaging conversations around your product.

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  • YouTube Tutorial: How to Upload Videos, Step by Step
    Teacher Marketing

    YouTube Tutorial: How to Upload Videos, Step by Step

    Kaos shares tips for publishing your first video with YouTube Studio Every month, over 2 billion users consume over a billion hours of video content per day while logged into their YouTube accounts. One of the most popular video-sharing platforms available, it is also a great gateway for others to learn about your work. Juan Bermudez, also known as Kaos (@estudioKatastrofico), is an illustrator, writer, and–since 2011–YouTuber. Over the years, he has explored different ways to tell stories through drawing and video. Through his channel, he has worked with different brands and created an impressive portfolio. In this tutorial, he will show you how to upload videos to YouTube Studio, step by step. Discover more in the video below:

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  • 4 Examples of Creative Portfolios on YouTube
    Marketing

    4 Examples of Creative Portfolios on YouTube

    Discover the possibilities of video and YouTube as a way of showing off your talent to lots and lots of people Although it may not be the most popular platform for presenting portfolios, YouTube can be very effective at showing off your work and creative processes. Juan Bermúdez–better known as Kaos (@estudiokatastrofico)–is a YouTuber, illustrator, and writer with a degree in Fine Art. In his course, YouTube: Creating a Channel from Scratch, he will teach you the advantages of using this social network as a means to make your work more visible and what to keep in mind. Here he lists some of his favorite creative portfolios on YouTube and the strategies they use to showcase their products or their creative process: Little King Goods This channel belongs to a leather craftsman who sells products such as wallets, belts, purses, and watch straps. Their videos give the viewer a unique insight into the creative processes behind making each piece. What makes Little King Goods stand out is that customers can purchase the materials and tools and assemble pieces themselves, in addition to buying the finished product. This YouTube channel also teaches its customers DIY methods, showing them how to make the leather objects themselves.

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  • Marcelo Tas, Mònica Rodríguez, Cecilia Tham on Working Remotely
    Teacher Marketing

    Marcelo Tas, Mònica Rodríguez, Cecilia Tham on Working Remotely

    Three professionals working in communications, entrepreneurship, and business reflect on their 'extreme' experiences of working from home It was already becoming an ongoing/long-term trend. It’s now become an imperative: the new normal. Remote working was already the standard for many creative professionals, but for others, it has marked a significant change. Studies carried out in countries like Spain, the United States, China, and South Africa have shown that employee productivity can increase by up to 15% just by working from home. "In the past, the words 'working from home' conjured up images of people lying half-naked on a couch or in a bathtub while tapping away at their laptops. These clichés have been replaced by the truth: people who are able to reconcile their work life and home life, without having to make personal sacrifices, are more productive and happier," says Nicholas Bloom, a researcher and professor at Stanford University in the United States. Nicholas led a macro study on remote working involving employees from companies in China. The study highlighted the benefits of working from home. Marcelo Tas (@marcelo_tas), Mònica Rodríguez Limia (@rodriguezmon) and Cecilia Tham, professionals working in communications, entrepreneurship and business, tell us about and reflect on their own “extreme” experiences of working from home. Discover more in the video below:

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  • Why You Need a Video Portfolio or YouTube Channel Trailer
    Marketing

    Why You Need a Video Portfolio or YouTube Channel Trailer

    Learn how to promote your portfolio and build a community with Juan Bermúdez Romero, aka Kaos With over 700,000 users subscribed to his channel, Kaos (@estudiokatastrofico) knows that using YouTube can be the ideal strategy to promote your career as an artist. A writer and illustrator based in Spain, Juan Bermúdez Romero, better known as Kaos, decided to use his YouTube channel as a personal portfolio and has collaborated with major brands like Disney, Wacom, Fiverr, and many others. In his Domestika course, he teaches you to create your own YouTube channel and share your portfolio with the world. One of the most crucial steps in this process is creating a video portfolio that will be the channel trailer. First, you’ll need to define your goals and values. Then, you can set out to create your channel’s trailer to showcase your portfolio. You must follow three pre-production processes: the idea, the script, and the storyboard.

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  • 4 Key Tips for Creating Viral Content for Social Media
    Marketing

    4 Key Tips for Creating Viral Content for Social Media

    Learn to create viral content for social media and see your likes and shares soar Social media has become an integral part of our day-to-day lives: we swipe, click, share, like, and save posts every day. Our desire to share content with our friends, family, and followers is what causes posts to reach more and more people and even become “viral.” In the digital world, if a piece “goes viral,” it means it has become incredibly popular in a matter of hours or days, having been shared by thousands, if not millions, of people on social media. The term is used as a marketing strategy to promote products and services. While, in general, viral content has a short shelf life, it’s still very effective. Publicist Renato Farfán (@nato_farfan) is an expert in creating viral content for social media. In this blog, he shares four key points that will help arrive at the best ideas for your next viral post.

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  • What Is Social Listening?
    Marketing

    What Is Social Listening?

    Get to know this marketing tool that will help your social media accounts grow Perhaps you have recently heard the term “social listening”–it’s becoming more and more popular in the world of social media. It offers a valuable view of your audience as well as the direction of your brand. Learn how to implement this practice in your digital marketing strategy to obtain positive results for your personal brand or your customers.

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  • Creativity Tutorial: How to Make a Brief Step by Step
    Teacher Marketing

    Creativity Tutorial: How to Make a Brief Step by Step

    Learn to structure an advertising brief step by step with Mumu El Branding Love The briefing is a key tool in building a relationship between a creative company and its clients, whatever their sector: it details what one side is looking for and what the other can offer, the objectives set by the person who hires your services and the creative solutions you can use to achieve them. If you want to fully understand everything that this essential document should include, Daniel Yepes Giraldo, founder of the Colombian branding agency MUMU, El Branding Love (@mumuelbrandinglove) guides you step by step through the items that he incorporates in the their briefs. Discover his advice in the following video:

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  • Free Download: Content Marketing Planner
    Marketing

    Free Download: Content Marketing Planner

    Use this template by Ellie Rivers to easily create a multi-platform content and marketing calendar for your e-commerce business Marketing campaigns are a powerful way of attracting customers to your e-commerce. While it’s important to have a content and marketing calendar year-round, they are especially crucial during peak sales periods like the holidays. E-commerce marketing consultant Ellie Rivers has over 15 years of experience working independently and as part of a digital consulting agency for luxury, fashion, and lifestyle brands. In her English-language Domestika Live on October 15, she explains how to use this content marketing planner to create an effective digital marketing campaign for your e-commerce business. If you miss the Live, you will be able to find an archived version of it to enjoy later.

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  • 5 Essential Brand Strategy Books and the Power of Presentation
    Marketing

    5 Essential Brand Strategy Books and the Power of Presentation

    Discover the brand strategy publications that will help you harness the influential art of presentation design The way we present information dramatically influences what the audience absorbs, which is why presentation design is an art in and of itself. Katya Kovalenko (@katyakovalenko) is a Barcelona-based data designer with a background in communication and advertising. She helps businesses communicate visually, clearly, and effectively. Some of her clients include Telefónica, Nestlé, Indra, and plenty of startups she has assisted in delivering their messages efficiently. In her Domestika course, Katya explains the potential of presentation design and the process she uses with her clients to build their brand strategy. She helps you structure your presentation, develop the content and narrative, and design it professionally.

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  • What Is Social Selling?
    Marketing

    What Is Social Selling?

    Get to know the strategy that helps you improve your brand value, your content, and your sales through social media Online sales are becoming increasingly more important. The digital age has revolutionized practices, ideas, and marketability, offering opportunities to grow and adopt new strategies, while causing old ways to become obsolete. One of the new options is social selling, a new way of making the most of social media–such as Twitter, LinkedIn, Facebook, and Instagram–and connecting with the market, branding, and identifying potential customers among users. Núria Mañé (@nuriacomunica) is passionate about digital communication, creativity, and technology. She has almost twenty years of experience working closely with companies and entrepreneurs and in this post she shares what she knows about social selling with Domestika: What is social selling? With the term “social selling”, we describe the use we make of social media to meet, connect, understand, and investigate sales prospects. It is a digital and very current way to develop meaningful relationships with potential clients. It's a sales strategy that offers us data about potential customers, including their areas of interest. Where do we find it? If you have a business page on Facebook or Instagram, a LinkedIn profile, or a professional account on Twitter, you are already involved in basic social selling. You may not have used this term before to describe your online activity, but if you present yourself within a digital environment, you are, in essence, already social selling.

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  • How to Get a Job that Works for You in the New Normal
    Marketing

    How to Get a Job that Works for You in the New Normal

    We spoke to the work-from-home maestro, Foncho Ramírez-Corzo, about how to make the new normal work for you Working from home was already growing in popularity before the global pandemic hit, confinement merely sped up its trajectory, according to the incessantly smiley Foncho Ramírez-Corzo (@cholutions). The consultant and entrepreneur, who teaches the Domestika course, Home Office: Working from Home Successfully, shared some tips, tricks, and philosophies that will help you or your business stand out in the market and help anyone make the new normal work for them. Whether you’re out of a job or adapting your current one to new circumstances, his perspective will make your situation feel a lot more hopeful.

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  • What Is Copywriting and How Can I Become a Copywriter?
    Teacher Marketing

    What Is Copywriting and How Can I Become a Copywriter?

    Discover what makes a good copywriter and what is their main role in an advertising agency The copywriter shoulders a great deal of the creative responsibility behind an ad. Some of the best advertising campaigns in history have originated from the mind of a copywriter. Yet, for many people, it is still unclear what their role is within an advertising agency. It is also sometimes hard for them to explain it to anyone outside of the industry. We’ll explain who is a copywriter and their role in an advertising agency in this day and age.

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  • 7 Free Sites for Independent Journalists
    Marketing

    7 Free Sites for Independent Journalists

    Explore these resources to promote your work and improve your online presence If you are a professional journalist, regardless of whether you work independently or are just starting out, you will find that an excellent way to position yourself in the marketplace is to improve your online presence. This is true if you do reporting, if you are a photographer, or if you specialize in specific social media content. That's why we've compiled a list of useful sites for you to use, as well as others that will help you with your topic search and productivity. What other sites do you use? Medium This site has gained a lot of popularity among independent writers of all kinds. Its interface allows you to easily upload photos and text, and publish your notes directly. Its monetization system allows you to earn money if your content goes viral and you get a certain number of readers.

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  • Illustration Tutorial: How to Promote Your Work
    Teacher Marketing

    Illustration Tutorial: How to Promote Your Work

    Basic tips to get your work seen and turn your passion into a profession, with Laura Varsky As a freelance illustrator, it is not enough just to have a unique style, or to master the technique to perfection: we also need to know how to promote our work in conventional and unconventional ways. We'll only get orders when our potential clients see our art. In the following video tutorial, designer and illustrator Laura Varsky (@lau_varsky) gives some professional tips to promote our work creatively. Discover them below:

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