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Tools, advice and strategies for success on digital platforms: Instagram, Facebook, Pinterest, LinkedIn, E-mail marketing, digital content, SEO, SEM…
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Teacher MarketingNaming a Brand in 5 Easy Steps
The right name transmits what a company does and has communicative value for the user The process of choosing a name for your brand can be summarised in five key points. Xavier Grau (@xgrau) has over 20 years of experience in this field. Today, he presents the questions you need to be asking yourself when you undertake this task.
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Teacher MarketingInstagram Tutorial: How to Create Attention-Grabbing Photo Captions
Learn how to work on your photo captions and structure your Instagram posts with Pati Gagarin
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Teacher Marketing10 Tips to Market Yourself Better on Pinterest
Natalia Escaño shares some simple tips to boost the position of your pins among the top search results Pinterest is one of the most visual social networks, with a search power comparable to that of Google, but basing its content strategy on aesthetics and being a tool to find inspiration. This makes it a handy tool for creatives, artists, designers, illustrators, photographers, and even companies who want to share their products differently. Natalia Escaño (@nataliaescano) is a designer and illustrator and one of the most prominent Pinterest influencers in Spain, with more than a million followers and a portfolio of clients that includes brands such as L'Oréal Paris and Disney. As a great connoisseur of this platform, at both a user level and business level, she knows what it takes to stand out with attractive, eye-catching, and extremely visual content that will surely resonate with the audience. Here are the 10 fundamental tips from Natalia Escaño to improve the SEO of your Pinterest pins:
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Teacher MarketingWork Out Your Instagram Color Palette
This tool will show you which colors you use the most on your Instagram profile Color can be a window to your personality and an essential tool to create visual harmony. Use it correctly, and you'll be able to convey emotions and messages in a much clearer fashion. It doesn't matter if your Instagram account is personal, professional, or you are representing a brand: if you take color seriously, you need to explore Color Kuler, a service that analyzes the most prominent colors in the images you post on your feed, giving you a good idea of what palette represents you, and greater control over what your profile looks like. Try this tool, discover the colors your followers associate with you, and compare it with others.
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Top 15 Digital Marketing Trends for 2021
Discover the digital marketing trends that will make their mark in 2021 Business interactions are increasingly taking place in the virtual world. Therefore, planning and developing digital marketing strategies that are relevant to the current market is essential. It is a sure-fire way to help you reach new customers and strengthen your relationship with those already loyal to your brand. To help you with this task, check out the incoming trends for 2021 across this field. This list not only takes into account predictions from international publications such as Business Insider and Forbes, it also draws on information shared in several Domestika courses dedicated to the best digital marketing techniques. Make sure to stay up to date. In a market as vast and competitive as the Internet, every little detail that makes you stand out is vital and may be the factor that determines whether a business is successful or not.
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4 Great Tools to Manage Your Social Media Activity
Manage and optimize your brand’s social media activity with top suggestions from an expert Hana Klokner (@hanajayklokner) is a social media marketing specialist who works with major companies like Amazon, the United Nations, GLH Hotels, and smaller personal brands. In her Domestika course, Hana helps build a community management strategy and establish effective relationships with followers and customers using popular social media platforms. To ensure you build a thriving community around your brand and are on top of your social media strategy, Hana recommends using some practical tools and apps to make this job more manageable.
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How to Curate Your Instagram Grid Layout
Find out how you can make the most of Instagram to show off your creative portfolio Customizing your Instagram feed is a great idea if you want to use your account as a portfolio. A well-curated feed can transmit what you do in seconds. If your work is visual, knowing how to order your posts–so that they stand out more as a whole–is key when it comes to attracting new followers and showing off your work. Or maybe you are just interested in experimenting with your personal page. The well-organized and harmonious effects you achieve when you plan your posts in advance are known as Instagram Grid Layouts, Puzzles, or Mosaics. To incorporate them into your feed, all you need to do is follow different publishing methods and try out some of the tools that photographer Pati Gagarin (@patigagarin) recommends in her course, Instagram as a Photography Portfolio.
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What Is Going on in the World of Social Media?
Learn how to improve customer relations through community management with Hana Klokner Hana Klokner (@hanajayklokner) is a social media marketing specialist who has provided training for clients such as Amazon, the United Nations, GLH Hotels, among others. She lectures on digital marketing, social media marketing, and branding at the University of the Arts London and Istituto Marangoni. Not all companies are passionate about social media; however, by embracing this side of the market, you will achieve visibility and reach new clients or customers. In her Domestika course, Hana helps you build a community management strategy and establish relationships with your followers, customers, or partners using popular social media platforms. Help your brand resonate with your audience and generate engaging conversations around your product.
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Teacher MarketingYouTube Tutorial: How to Upload Videos, Step by Step
Kaos shares tips for publishing your first video with YouTube Studio Every month, over 2 billion users consume over a billion hours of video content per day while logged into their YouTube accounts. One of the most popular video-sharing platforms available, it is also a great gateway for others to learn about your work. Juan Bermudez, also known as Kaos (@estudioKatastrofico), is an illustrator, writer, and–since 2011–YouTuber. Over the years, he has explored different ways to tell stories through drawing and video. Through his channel, he has worked with different brands and created an impressive portfolio. In this tutorial, he will show you how to upload videos to YouTube Studio, step by step. Discover more in the video below:
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4 Examples of Creative Portfolios on YouTube
Discover the possibilities of video and YouTube as a way of showing off your talent to lots and lots of people Although it may not be the most popular platform for presenting portfolios, YouTube can be very effective at showing off your work and creative processes. Juan Bermúdez–better known as Kaos (@estudiokatastrofico)–is a YouTuber, illustrator, and writer with a degree in Fine Art. In his course, YouTube: Creating a Channel from Scratch, he will teach you the advantages of using this social network as a means to make your work more visible and what to keep in mind. Here he lists some of his favorite creative portfolios on YouTube and the strategies they use to showcase their products or their creative process: Little King Goods This channel belongs to a leather craftsman who sells products such as wallets, belts, purses, and watch straps. Their videos give the viewer a unique insight into the creative processes behind making each piece. What makes Little King Goods stand out is that customers can purchase the materials and tools and assemble pieces themselves, in addition to buying the finished product. This YouTube channel also teaches its customers DIY methods, showing them how to make the leather objects themselves.
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Teacher MarketingMarcelo Tas, Mònica Rodríguez, Cecilia Tham on Working Remotely
Three professionals working in communications, entrepreneurship, and business reflect on their 'extreme' experiences of working from home It was already becoming an ongoing/long-term trend. It’s now become an imperative: the new normal. Remote working was already the standard for many creative professionals, but for others, it has marked a significant change. Studies carried out in countries like Spain, the United States, China, and South Africa have shown that employee productivity can increase by up to 15% just by working from home. "In the past, the words 'working from home' conjured up images of people lying half-naked on a couch or in a bathtub while tapping away at their laptops. These clichés have been replaced by the truth: people who are able to reconcile their work life and home life, without having to make personal sacrifices, are more productive and happier," says Nicholas Bloom, a researcher and professor at Stanford University in the United States. Nicholas led a macro study on remote working involving employees from companies in China. The study highlighted the benefits of working from home. Marcelo Tas (@marcelo_tas), Mònica Rodríguez Limia (@rodriguezmon) and Cecilia Tham, professionals working in communications, entrepreneurship and business, tell us about and reflect on their own “extreme” experiences of working from home. Discover more in the video below:
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Why You Need a Video Portfolio or YouTube Channel Trailer
Learn how to promote your portfolio and build a community with Juan Bermúdez Romero, aka Kaos With over 700,000 users subscribed to his channel, Kaos (@estudiokatastrofico) knows that using YouTube can be the ideal strategy to promote your career as an artist. A writer and illustrator based in Spain, Juan Bermúdez Romero, better known as Kaos, decided to use his YouTube channel as a personal portfolio and has collaborated with major brands like Disney, Wacom, Fiverr, and many others. In his Domestika course, he teaches you to create your own YouTube channel and share your portfolio with the world. One of the most crucial steps in this process is creating a video portfolio that will be the channel trailer. First, you’ll need to define your goals and values. Then, you can set out to create your channel’s trailer to showcase your portfolio. You must follow three pre-production processes: the idea, the script, and the storyboard.
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4 Key Tips for Creating Viral Content for Social Media
Learn to create viral content for social media and see your likes and shares soar Social media has become an integral part of our day-to-day lives: we swipe, click, share, like, and save posts every day. Our desire to share content with our friends, family, and followers is what causes posts to reach more and more people and even become “viral.” In the digital world, if a piece “goes viral,” it means it has become incredibly popular in a matter of hours or days, having been shared by thousands, if not millions, of people on social media. The term is used as a marketing strategy to promote products and services. While, in general, viral content has a short shelf life, it’s still very effective. Publicist Renato Farfán (@nato_farfan) is an expert in creating viral content for social media. In this blog, he shares four key points that will help arrive at the best ideas for your next viral post.
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What Is Social Listening?
Get to know this marketing tool that will help your social media accounts grow Perhaps you have recently heard the term “social listening”–it’s becoming more and more popular in the world of social media. It offers a valuable view of your audience as well as the direction of your brand. Learn how to implement this practice in your digital marketing strategy to obtain positive results for your personal brand or your customers.
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Teacher MarketingCreativity Tutorial: How to Make a Brief Step by Step
Learn to structure an advertising brief step by step with Mumu El Branding Love The briefing is a key tool in building a relationship between a creative company and its clients, whatever their sector: it details what one side is looking for and what the other can offer, the objectives set by the person who hires your services and the creative solutions you can use to achieve them. If you want to fully understand everything that this essential document should include, Daniel Yepes Giraldo, founder of the Colombian branding agency MUMU, El Branding Love (@mumuelbrandinglove) guides you step by step through the items that he incorporates in the their briefs. Discover his advice in the following video:
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5 applications to optimize teamwork
If you want to improve your teamwork, these apps will take you to the next level
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Free Download: Content Marketing Planner
Use this template by Ellie Rivers to easily create a multi-platform content and marketing calendar for your e-commerce business Marketing campaigns are a powerful way of attracting customers to your e-commerce. While it’s important to have a content and marketing calendar year-round, they are especially crucial during peak sales periods like the holidays. E-commerce marketing consultant Ellie Rivers has over 15 years of experience working independently and as part of a digital consulting agency for luxury, fashion, and lifestyle brands. In her English-language Domestika Live on October 15, she explains how to use this content marketing planner to create an effective digital marketing campaign for your e-commerce business. If you miss the Live, you will be able to find an archived version of it to enjoy later.
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5 Essential Brand Strategy Books and the Power of Presentation
Discover the brand strategy publications that will help you harness the influential art of presentation design The way we present information dramatically influences what the audience absorbs, which is why presentation design is an art in and of itself. Katya Kovalenko (@katyakovalenko) is a Barcelona-based data designer with a background in communication and advertising. She helps businesses communicate visually, clearly, and effectively. Some of her clients include Telefónica, Nestlé, Indra, and plenty of startups she has assisted in delivering their messages efficiently. In her Domestika course, Katya explains the potential of presentation design and the process she uses with her clients to build their brand strategy. She helps you structure your presentation, develop the content and narrative, and design it professionally.
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What Is Social Selling?
Get to know the strategy that helps you improve your brand value, your content, and your sales through social media Online sales are becoming increasingly more important. The digital age has revolutionized practices, ideas, and marketability, offering opportunities to grow and adopt new strategies, while causing old ways to become obsolete. One of the new options is social selling, a new way of making the most of social media–such as Twitter, LinkedIn, Facebook, and Instagram–and connecting with the market, branding, and identifying potential customers among users. Núria Mañé (@nuriacomunica) is passionate about digital communication, creativity, and technology. She has almost twenty years of experience working closely with companies and entrepreneurs and in this post she shares what she knows about social selling with Domestika: What is social selling? With the term “social selling”, we describe the use we make of social media to meet, connect, understand, and investigate sales prospects. It is a digital and very current way to develop meaningful relationships with potential clients. It's a sales strategy that offers us data about potential customers, including their areas of interest. Where do we find it? If you have a business page on Facebook or Instagram, a LinkedIn profile, or a professional account on Twitter, you are already involved in basic social selling. You may not have used this term before to describe your online activity, but if you present yourself within a digital environment, you are, in essence, already social selling.
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How to Get a Job that Works for You in the New Normal
We spoke to the work-from-home maestro, Foncho Ramírez-Corzo, about how to make the new normal work for you Working from home was already growing in popularity before the global pandemic hit, confinement merely sped up its trajectory, according to the incessantly smiley Foncho Ramírez-Corzo (@cholutions). The consultant and entrepreneur, who teaches the Domestika course, Home Office: Working from Home Successfully, shared some tips, tricks, and philosophies that will help you or your business stand out in the market and help anyone make the new normal work for them. Whether you’re out of a job or adapting your current one to new circumstances, his perspective will make your situation feel a lot more hopeful.
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Teacher MarketingWhat Is Copywriting and How Can I Become a Copywriter?
Discover what makes a good copywriter and what is their main role in an advertising agency The copywriter shoulders a great deal of the creative responsibility behind an ad. Some of the best advertising campaigns in history have originated from the mind of a copywriter. Yet, for many people, it is still unclear what their role is within an advertising agency. It is also sometimes hard for them to explain it to anyone outside of the industry. We’ll explain who is a copywriter and their role in an advertising agency in this day and age.
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7 Free Sites for Independent Journalists
Explore these resources to promote your work and improve your online presence If you are a professional journalist, regardless of whether you work independently or are just starting out, you will find that an excellent way to position yourself in the marketplace is to improve your online presence. This is true if you do reporting, if you are a photographer, or if you specialize in specific social media content. That's why we've compiled a list of useful sites for you to use, as well as others that will help you with your topic search and productivity. What other sites do you use? Medium This site has gained a lot of popularity among independent writers of all kinds. Its interface allows you to easily upload photos and text, and publish your notes directly. Its monetization system allows you to earn money if your content goes viral and you get a certain number of readers.
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Teacher MarketingIllustration Tutorial: How to Promote Your Work
Basic tips to get your work seen and turn your passion into a profession, with Laura Varsky As a freelance illustrator, it is not enough just to have a unique style, or to master the technique to perfection: we also need to know how to promote our work in conventional and unconventional ways. We'll only get orders when our potential clients see our art. In the following video tutorial, designer and illustrator Laura Varsky (@lau_varsky) gives some professional tips to promote our work creatively. Discover them below:
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How to Create a Great Email Marketing Campaign
Learn how email marketing works and how to create an effective newsletter, with strategy and marketing director Nestor Tejero A decade ago, you might have thought that emails were going out of fashion: everyone has a phone with WhatsApp or Instagram, Facebook, Snapchat or any one of the many messaging applications designed to suit your needs and tastes. However, emails have managed to grow with the cellphone. In 2017, 55% of all emails were read on a mobile device, up from 29% in 2012. Email’s ability to get your message directly into the pockets of your customers is unparalleled and, with the number of people with email addresses set to rise to 4.3 billion by 2023, there aren’t many people who you won’t be able to reach. Today, emails are bigger than ever and strategy and marketing director at the email marketing agency Agencia Reinicia, Nestor Tejero, who teaches the Domestika course, Introduction to E-Mail Marketing With Mailchimp, has shared these simple tips and tricks to creating your own email marketing campaign.
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Teacher Marketing5 Free Tutorials on Digital Marketing to Succeed on Social Media
Learn the experts' secrets to highlight your personal brand by upgrading your social media strategy For many creatives it can be frustrating to see that their audience on their social media channels is not growing as expected. Knowing how to take advantage of the possibilities of social networks will help you reach a global market, make your work known and position yourself in your sector. Learn with these 5 experts on digital marketing practical and effective tutorials so that your social networks reach their full potential. Just click on each video to check out their tips!
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8 Ways to Get the Most Out of Your Live Stream
Learn how to plan and generate more engagement with your live streams In the past year, Lives have only continued to grow in importance and popularity. Besides serving as an alternative to in-person events, Lives offer a unique opportunity for content producers to engage in real-time with a global audience. A great addition to any social media calendar, Lives are an excellent way to build closeness with your audience, create content catered to their interests, and increase your engagement. Here are a few simple ways you can better prepare for and execute your next Live:
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Free Download: Report Template for Social Media Campaigns
This digital campaign tracking template allows you to study metrics over time When creating marketing campaigns for social networks, it is essential to monitor results throughout the entire duration of the campaign in order to correct any potential issues and to obtain learnings related to what has and hasn't worked. Arantxa Beltrán and Guillermo Medina have been working in digital marketing for years, primarily with Google and Facebook Ads campaigns, and beyond mastering various types of ads and the ways they influence user behavior, the pair are also specialists in analyzing and tracking campaign metrics. This template which they've shared with Domestika will help you better manage and understand the metrics generated by your social media campaigns.
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7 Tips to Make Your Next Live Broadcast a Success
Get more engagement from your followers when doing live transmissions A live broadcast allows content creators to connect with their audience more deeply and interactively. Recently, the format has gained traction thanks to international quarantine measures and the fast paced and meaningful interaction it enables. This inspired us to collect some useful tips that will guarantee better engagement. Notify your followers Illustrator Carlos Rodríguez Casado (@carlosrodriguezcasado) did Lives almost every day during the COVID-19 confinement in Spain and, in addition to becoming one of his favorite ways to connect with his audience, he learned a lot about how to make them work. Carlos' first piece of advice is to announce a Live session in advance with a Story slide that specifies the date and time: "The more attractive the design, the better. I'd also recommend using the countdown sticker, since it's very visual." This tip may sound obvious, but many people forget the importance of notifying their followers in advance about when and on which platform the live transmission will be on. Don't make just one announcement. Make several posts on your social networks, reminding everyone of the day and time it will take place.
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SEO Tutorial: What and How to Measure in Google Analytics and Search Console
Learn the key steps to measuring your SEO strategy and the free tools that you can use with technical and strategic SEO consultant Natzir Turrado No matter the size of the business, by using SEO tools you can create a greater chance of your website organically being ranked highly by search engines like Google, helping you to reach the exact clients that interest you the most and increasing the number of promotional possibilities. But what metrics and tools are essential to use when working on the positioning of a website? In the following video tutorial, SEO consultant Natzir Turrado (@n_turrado_ruiz) details how to use Google Analytics and Search Console to understand if your website is successfully reaching its goals. Find out more below.
