Marketing

7 Tips to Succeed on Facebook Like a Pro

Experts reveal their secrets to exploit the potential of your brand on Facebook

Despite the fact that every year we hear that a new social network is gaining popularity among users, Facebook continues to be a powerful ally of brands. With a wide portfolio of tools that is constantly updated, creatives, brands and services of all kinds can promote themselves and reach their target audience.

So that you too can improve your Facebook marketing practices, experts share their best tips and practices with you. To read the article that interests you, just click on its red title.

What Is Facebook Business Manager and What Advantages Does It Offer

Facebook has tried various formulas to improve the way people interact with brands. Facebook Business Manager allows the relationship with your users to flow optimally, improving communication and results. Learn in this article how you can start using this indispensable option.

Facebook Business Manager improves interaction with your followers.
Facebook Business Manager improves interaction with your followers.

Facebook Tutorial: How to Create an Ad

Maybe it's time for your brand to start spending money on a campaign so that you can see better sales results. To make this experience less risky, it is best to do a good segmentation. Pamela Barrón Cobo (@pamelabarroncobo) photographer and entrepreneur, she has all the keys to take advantage of Facebook Ads, so that, as she says, if you make a mistake, it's "fast and cheap."

Pamela Barrón Cobo teaches the Introduction to Social Media for Creative Entrepreneurs course.
Pamela Barrón Cobo teaches the Introduction to Social Media for Creative Entrepreneurs course.

7 Tips to Make Your Next Live Broadcast a Success

As the trend in recent months has proven, live streams are an effective way to connect with your followers. For the construction of your brand, you will also obtain important data about what your audience is interested in, so this interaction is very valuable. In this article, several creatives who use Live on a regular basis give us their best advice so that each of your videos is successful and professional.

It is not enough to turn on the camera for your Live to be successful. Photo: Dhru J.
It is not enough to turn on the camera for your Live to be successful. Photo: Dhru J.

How to Create Your Own Digital Media Plan

After having clear several essential aspects of your brand, it is not enough with the intentions of publishing content on the networks, including Facebook. An essential step is that you prepare a media plan, so that your work is organized and has a strategic logic. Marketing expert Foncho Ramírez-Corzo (@cholutions) gives you 5 practical tips to prepare your own plan.

Foncho Ramírez-Corzo teaches the Development of a Digital Media Plan course.
Foncho Ramírez-Corzo teaches the Development of a Digital Media Plan course.

Dot Lung's Favorite Social Media Tools

Dot Lung is a social media expert born in LA but now living between Israel and Barcelona. She has worked on Instagram launches and strategies for clients like Facebook, Wix, Motionographer, Sonar+D, OCB, and Nipple Magazine. She uses many apps and services that make it easier to manage multiple social media accounts or deal with content across different networks, but in this article, you'll read about 10 of her favorites.

Dot Lung theaches the Instagram Strategy for Business Growth course.
Dot Lung theaches the Instagram Strategy for Business Growth course.

What Is Social Selling?

Sales on the internet are increasingly important, the digital age came to revolutionize practices, ideas and markets, offering the opportunity to grow, opt for new strategies or die with the traditional. Marketing expert Núria Mañé (@nuriacomunica) explains how to use social selling on social networks to engage with the market, create branding, and identify users with the possibility of becoming new customers.

Núria Mañé teaches the Communication Strategy course for social networks.
Núria Mañé teaches the Communication Strategy course for social networks.

4 Key Tips for Creating Viral Content for Social Media

In the digital world, if a piece “goes viral,” it means it has become incredibly popular in a matter of hours or days, having been shared by thousands, if not millions, of people on social media. The term is used as a marketing strategy to promote products and services. While, in general, viral content has a short shelf life, it’s still very effective, as publicist Renato Farfán (@nato_farfan), an expert in creating viral content for social media, knows.

Renato Farfán teaches the Viral Marketing: Campaigns That Share Themselves course.
Renato Farfán teaches the Viral Marketing: Campaigns That Share Themselves course.

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