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Tools, advice and strategies for success on digital platforms: Instagram, Facebook, Pinterest, LinkedIn, E-mail marketing, digital content, SEO, SEM…

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  • 5 Essential Courses on Growth Marketing for Creatives
    Marketing

    5 Essential Courses on Growth Marketing for Creatives

    Learn to optimize your digital content and discover how to attract users who are interested in your products and services To increase your number of followers on social media and optimize your content on the internet, we need to get to grips with the latest marketing trends and keep up to date with the best ways to grow your business online. This is where growth marketing comes in–an essential discipline for creatives that encompasses different techniques that you can learn by enrolling onto the following courses: Google Ads and Facebook Ads from Scratch, a course by Arantxa & Guille When it comes to optimizing content and achieving a good ranking, Google has forever been the king of the jungle, while Facebook has ruled social media. In this course, Arantxa Beltrán and Guillermo Medina will show you how to squeeze as much potential out of each platform as possible for your ideas to stand out. This will help your target market find your business as a result of their searches.

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  • Instagram Competitions and Giveaways: How to Use Hashtags Correctly?
    Marketing

    Instagram Competitions and Giveaways: How to Use Hashtags Correctly?

    Learn how to use Instagram hashtags to tag your content and monitor the results The first thing you should consider before learning how to hashtag correctly is what hashtags are. A hashtag is a label that allows us to find and monitor content. Practically everyone uses hashtags in their Instagram publications, but it is a particularly useful tool when talking about actions, contests, and lotteries run by brands, for example. Communication and social media strategist consultant Núria Mañé (@nuriacomunica) explains everything we need to know about using hashtags properly: Types of hashtags - Generic. They can be used by any user and usually have many associated publications. It is extremely difficult to monitor any content through them. Still, they are very useful to associate a profile, a brand, or a product with the most popular trends or hashtags. - Corporate or branded. They usually carry the name of the brand or project for which they have been created and are used to position a product or promotion. They can be specific, your own, or a campaign’s and are created to monitor the participation in an activity or a competition.

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  • What Is Facebook Business Manager and What Advantages Does It Offer
    Marketing

    What Is Facebook Business Manager and What Advantages Does It Offer

    This tool allows you to optimize the way you communicate with your followers on social networks Facebook started out as a social network designed to connect people, but, over time, it has also shaped the way we interact with brands. Increasingly, companies have found a niche for themselves on Facebook, and the platform has adapted to their communication needs by creating tools such as Facebook Business Manager. What is Facebook Business Manager? In 2014, Facebook launched a tool that allowed companies to create pages and manage their marketing strategies within the social network. With it, Facebook Business Manager was born and with it a whole range of possibilities when working with company pages and advertiser accounts.

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  • Keynote Tutorial: How to Create Basic Effects & Transitions
    Teacher Marketing

    Keynote Tutorial: How to Create Basic Effects & Transitions

    Learn how to apply effects and transitions to a Keynote presentation with Katya Kovalenko Across all industries, presentations are a necessary but potentially problematic format for sharing information. Offering an important opportunity to inform and influence an audience, if a presentation is prepared poorly, it can easily become boring and result in losing audience engagement. Thankfully, with just a few simple steps, it’s easy to create professional-looking presentations that help you share your message and get people interested. One popular tactic is using effects to create movement and add interest to slides, but not all effects (think, dizzying spinning transitions) are created equal. In this tutorial, presentation and data designer Katya Kovalenko (@katyakovalenko) demonstrates how to create basic effects and transitions within Keynote presentations.

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  • What Is Crowdfunding?
    Marketing

    What Is Crowdfunding?

    Learn about this practice that can help turn your big ideas into reality Over the last ten years, the concept of crowdfunding has evolved considerably, becoming one of the practices that generates the most funding around the world. In the beginning, it was a way to support a cause through donations. However, today, big projects have come into existence thanks to this practice: from music productions and films to the launching of start-ups that have revolutionized industries. Below, Juan del Cerro–a top promoter of entrepreneurship in Latin America and director of Disruptivo.tv (@disruptivotv)–talks through using this innovative method to make the most of your network of contacts and turn your big ideas into reality. What is it? Crowdfunding is a practice that allows you to finance projects with the support of entire communities. It is based on the idea that it is much more difficult to get one person to invest a huge sum than it is to get people from your intimate circle (including friends, family, collaborators, coworkers, followers, etc.) to support you with smaller sums that, when added together, meet the target you need to finance your project.

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  • 5 Apps You Maybe Haven’t Heard of for Making Creative Presentations
    Marketing

    5 Apps You Maybe Haven’t Heard of for Making Creative Presentations

    Discover these alternatives to PowerPoint so that you can create presentations that make an impact In the worlds of design and creativity, presentations continue to be important tools, especially when it comes to winning over clients, presenting proposals, budgets, mood boards, or teamwork schedules. To give your presentations a professional edge, here are five apps providing brilliant alternatives to your classic PowerPoint. You will be able to explore their unique options, such as adding movement, transitions, animation, and effects to your content. Prezi Create presentations on an infinite canvas using Prezi Present. This app allows you to insert attractive and dynamic effects, including zooming in and out on your content, as well as add graphics and audiovisual files. You can start at 0 and experiment with your creativity, or you can choose one of the ready-made templates. Price There is a free version as well as paid versions that cost between 5 to 55 dollars a month.

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  • Procreate Tutorial: Basic Actions for Working on an iPad
    Teacher Marketing

    Procreate Tutorial: Basic Actions for Working on an iPad

    Learn from Samuel Rodriguez the basic actions needed to make a creative illustration using the Procreate app Over the past few years, the Procreate app has quickly become popular with illustrators and visual artists, thanks to its low price, large suite of tools, and often intuitive controls. Combining some traditional interface elements with iPad-enabled features, like hand gesture shortcuts, the app makes it easy to begin illustrating without having to deal with a major software learning curve. In this tutorial, illustrator Samuel Rodriguez (@samrodriguezart) shares the basics for how to get started with Procreate, demonstrating how to set up a new document, manipulate layers, and use time-saving shortcuts.

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  • Free Download: Social Media Calendar Template
    Marketing

    Free Download: Social Media Calendar Template

    Dot Lung shares a template for your social media planning Dot Lung (@dotlung) is a Social Media Expert who has worked with international brands, creating strategies and content for social media and advertising. Among her clients and collaborators are Wix, Facebook, and the OFFF Festival. If you want to promote your social media account’s growth, an essential part of your strategy is content planning. This way you’ll have visibility and control over your posting and workload.

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  • 5 Instagram Stories Hacks You Probably Don't Know
    Marketing

    5 Instagram Stories Hacks You Probably Don't Know

    Use these tricks to make your Instagram stories more attractive The only thing you need to share your creativity on Instagram stories is your phone. These five tricks will help you get the most out of the social network and engage your followers.

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  • Freelance Tutorial: How to Grow Your Audience on Instagram
    Teacher Marketing

    Freelance Tutorial: How to Grow Your Audience on Instagram

    James Lewis shares his tips on how to document, showcase, and share your art in order to build a digital audience A large part of any creative career isn’t just producing work, but also sharing it. Because of that, social media has become a powerful way for creatives to reach a global audience, collaborate with the larger artistic community, and even find new clients. Learning how to use platforms like Instagram effectively is a great way for newcomers to gain exposure while building their career, and for established creatives to better connect with their audience. In this video, lettering artist James Lewis (@jamesllewis) explains how he uses Instagram to promote his work and shares tips about how you can better document and showcase your projects in order to build a digital audience.

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  • What Is Inbound Marketing?
    Marketing

    What Is Inbound Marketing?

    Lucas García, designer, CEO, and creative director, explains all about this new way of marketing Inbound marketing is a very effective methodology to attract new customers, since it is based on the value proposition a brand has to offer. Many companies have decided to incorporate this strategy in their day to day operations and give their potential clients much more than they expect. Lucas García (@lucasgarcia), director and founder of Social Mood, is an expert in communication, branding, and inbound marketing: he helps brands connect with their audience using digital content.

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  • How to Create Your Own Digital Media Plan
    Marketing

    How to Create Your Own Digital Media Plan

    When, how, and how much to invest? Foncho Ramírez-Corzo shares key tips on how to develop a successful plan Foncho Ramírez-Corzo (@cholutions) is a Digital Marketing and Google Adwords professional, with over 18 years of experience with global brands, startups, and publicity agencies in Europe, the US, and Latin America. One of the things he’s most passionate about in his job is guiding independent professionals and small businesses through the development of digital communication strategies.

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  • What Elements Make Up A Brand?
    Marketing

    What Elements Make Up A Brand?

    Learn to build a brand identity by knowing the elements that define it To create a brand with value that meets the expectations of any creator, it is essential to base each part of its construction process on concrete information related not only to the audiences you want to reach, but to your own objectives and the image you want to establish in the market. An important part of that information has to do with the elements that make up a brand. Here we explain what each one of them consists of based on an identity-building model proposed by Alejandro Pascalis (@alejandro_pascalis), a graphic designer with 10 years of experience as a brand strategist. He has worked with clients such as American Eagle, Uber, Claro and American Express, among many others.

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  • Different Types of Community Managers
    Marketing

    Different Types of Community Managers

    Maximize your professional results by working out what CM category you fit into Different types of community managers have different roles. Understanding this is essential, according to Ana Marín (@anamarinen)–a creative strategist with over a decade of experience in advertising and working with digital and creative agencies. She has also won more than 50 awards in Latin America and is a leader in her field at McCann Worldgroup.

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  • What is SEO?
    Marketing

    What is SEO?

    Natzir Turrado gives you the keys to better understand what SEO is and why you should take it into account for your website An online presence is essential today, so you have to think about how to position yourself. There are few methods for increasing your hits on Google, so it is important to learn what SEO (Search Engine Optimization) is, why it is important, and how search engine positioning and search engine optimization work. Natzir Turrado is a SEO and digital analyst and has worked with important web portals. He is also a professor of marketing, UX, and digital analytics. Here he will explain what SEO is and the basics to improve your presence in search engines.

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  • 5 Free Tutorials to Spark Your Creativity
    Teacher Marketing

    5 Free Tutorials to Spark Your Creativity

    Learn techniques from different disciplines that will connect with your creative potential Creativity is the result of many variables that not only have to do with specific tools or techniques, but with sensitivity, physical preparation and a sharp eye capable of turning your inspiration into real projects. It does not matter your age, training, or if you are a professional or an amateur creative. If you are looking to get closer to your most sensitive side, overcome a creative block or develop skills that you know live inside you, these tutorials are for you. Illustration Tutorial: How to Tackle the Blank Page Illustrator Adolfo Serra (@adolfoserra) insists that you should never obsess over what the final image will look like and, instead, keep trying until you achieve something that feels fresh. Here he shares three ways to unleash your creativity when you’re experiencing a creative block, let your pencil and mind soar free, and create something special.

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  • Dos and Don’ts of Project Management
    Marketing

    Dos and Don’ts of Project Management

    Discover the keys to success when managing a project (and the path to failure) Project managers are professionals who combine a series of skills and knowledge that make sure an objective becomes a reality, from start to finish. In personal or professional projects of any discipline, their work is essential, as they are in charge of keeping each gear in motion and pushing towards the goal. They work with clients, creatives, strategists, brand representatives, and any other actor related to each project. Their activities range from establishing work flows and timescales, to solving failures, and inspiring entire work teams. Therefore, the profile of a project manager moves like a pendulum from precise and accurate work to improvisation and adaptation to any situation or change. Here is a helpful list of dos and don'ts that will show you how to succeed or fail when managing a project:

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  • Discover Your Creative Type
    Marketing

    Discover Your Creative Type

    Empathy map: a simple exercise to grow creatively and professionally with Marcelo Tas It doesn't matter what your specialty is: we all have creative prejudices that, if we don’t know about them, can block development of our projects, as they distance us from objectivity. For Marcelo Tas (@marcelo_tas)–journalist, scriptwriter, actor, TV presenter and director–knowing your creative inclinations is fundamental to understanding your audience and communicating with them in the best way. Here, he shares a practical and simple exercise that will help you to find it. This exercise is ideal for communication projects that need to identify their audience. It is also useful for getting to know yourself as a professional.

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  • 5 Instagram Marketing Courses
    Marketing

    5 Instagram Marketing Courses

    Discover the best tools and strategies to better position your brand on the social network Due to its growing number of users and the constant implementation of new publishing tools, Instagram is now one of the most popular platforms to promote personal brands, products and services among all kinds of audiences. Learn how to create narratives, curate content, define visual strategies and measure the response from your audience with 5 experts in Instagram marketing. Brand Strategy on Instagram, a course by Julieta Tello Learn what storytelling is and how to build your brand around it with Julieta, a marketing strategist specialized in engagement on the social network. Generate content with measurable results and discover how to create a successful and professional strategy to gain followers.

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  • Follow These 7 Tips For Your Next Personal Project
    Marketing

    Follow These 7 Tips For Your Next Personal Project

    Starting a big personal project from scratch can feel overwhelming, here are some strategies to help you along the way Embarking on a personal project always brings mixed feelings. There's the excitement that comes from starting something from scratch knowing you will have total control of the process, and the joy of spending more time doing something you feel passionate about. But there is also the fear that the results will not live up to the initial expectations or, if we are talking about a very complex project, of the stress that comes with organizing the multiple tasks involved. Fear no more. These tips will make working on any project, big or small, much easier so you can focus on letting your creativity flow.

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  • Top Tips to Understand Instagram Metrics and KPIs
    Marketing

    Top Tips to Understand Instagram Metrics and KPIs

    Learn about Instagram's key metrics to improve your profile and enhance your engagement Instagram is crucial to creating a community but did you know that it has a tool to review the statistics of your posts and even of the users who follow you? The analysis and interpretation of these numbers will help you understand your post engagement and how to improve it. If you ignore the stats, you lose a great deal of Instagram’s potential. That’s why digital strategist Juanmi Díez (@juanmidiez) has shared these key tips to help you understand, improve, and grow your followership.

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  • Ideas for How to Make Your Business Profitable During a Period of Slow Activity
    Teacher Marketing

    Ideas for How to Make Your Business Profitable During a Period of Slow Activity

    Embrace practical advice and activities that could make things better for you and your business All businesses experience high and low periods, so it’s important to know how to manage both. If you’re experiencing a drop in sales, I would like to encourage you to make the most of this period of slow activity to trial some ideas that could make things better for you and your business. Quantity doesn't mean quality. Quarantine is a good time to stop creating and spend your time working on strategic activities that could help you keep moving in the right direction. I want to share some ideas. What do you think? Shall we begin?

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  • Resources to Support You and Your Business During Quarantine
    Marketing

    Resources to Support You and Your Business During Quarantine

    The COVID-19 lockdown is hitting artists and creators especially hard. These resources can help you stay afloat during the quarantine period. The COVID-19 pandemic and the resulting lockdown measures are wreaking havoc on all kinds of industries and businesses, from restaurants to airlines, but it is especially troublesome for artists and creatives. Those who relied on live performances or in-person classes to survive now find themselves with no chance to continue their professional activities. Those who worked in a studio or at home, and can keep doing it during quarantine, face deteriorating market conditions. Commissions have dwindled, and fear of a recession is holding back creative projects for many companies.

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