Dos and Don’ts of Client Presentations with Katya Kovalenko

Learn the dos and don’ts of client presentations so you can present yourself and your projects successfully, with presentation and data designer Katya Kovalenko

Client presentations are a part of almost every professional’s life, whether you work in an office or for yourself, we all need to know how to get our ideas across, clearly, concisely,
and, most importantly, convincingly.

Katya Kovalenko (@katyakovalenko) created a business that helps startups become brands, using the expertise she gained over a decade in the advertising business to help them design their data and present themselves.

In this tutorial, Katya will share the dos and don’ts of client presentation to help ensure that your next presentation is a success.

1. Stick to easy-to-use fonts

When we want something to come across well, it is easy to overcomplicate things. Make sure your message is easy to understand and deliver by using a font that is simple to use and easy to read, even for the people at the back.

2. Use visual metaphors

Presenters can often hide behind charts, stats, and graphs, thinking that the numbers will support their point best. The truth is, an image is almost always more impactful. You should be able to cover the crucial points in your speech, during any questions afterwards, and outside of the presentation.

3. Don’t overload slides

Keep your slides simple and clean, this applies to the visual design, as well as the amount of information. You want to make one point per slide (don’t worry about having too many). This will make them easier to understand and ensure they achieve what you want them to.

4. Don’t overuse transitions

Transitions can be a fun addition to a presentation but do not let them steal the show. Katya says you should use a maximum of two transitions in any presentation.

If you enjoyed this tutorial, you can check out Katya Kovalenko’s online courses, Principles of Presentation Design to learn how to design beautiful and effective presentations from scratch and Graphic Visualization: Telling Complex Stories through Simple Images to learn how to present information in a simple and compelling way through visuals and infographics.

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