Marketing

Tools, advice and strategies for success on digital platforms: Instagram, Facebook, Pinterest, LinkedIn, E-mail marketing, digital content, SEO, SEM…

Marketing
Categories
Popular tags
  • 10 Free Classes to Learn How to Sell Your Brand Online
    Marketing

    10 Free Classes to Learn How to Sell Your Brand Online

    Learn online marketing strategies, from the basics of eCommerce to social media copywriting with these classes Digital marketing has revolutionized business and entrepreneurship. It has enabled small companies and individuals to carry out marketing campaigns without the need to invest large sums (as was the case with traditional platforms), making it possible for small brands to appear alongside well-established giants. Anyone with passion and a great idea can set up their own viable business—the trick is having a solid action plan that taps into your creativity. You need to identify your strong points, establish your objectives, create a profitable niche, and set milestones to ensure long-term sustainability.

    • 3
    • 1
  • 10 Professions That Wouldn't Exist Without Google
    Marketing

    10 Professions That Wouldn't Exist Without Google

    From SEO to YouTubers, we take a look at the creative jobs born thanks to the search engine giant In recent years, the digitization of the economy has led to the emergence of new professional profiles characterized by having the skills - and essentially tools - to adapt to a way of working that requires us to analyze, interpret, and respond to markets quickly and efficiently. Most of the tools that these new professionals know how to use have been created, acquired, or improved by Google - a company that since its founding in 1998 has led the way of future trends in industries such as marketing, design, and programming. To mark the anniversary of the search engine giant’s creation, which falls on September 27, here we take a look at ten professions that wouldn’t exist without Google - and the tools that make them possible. Considering a career change? Take note of these careers with great prospects...

    • 2
    • 0
  • What Is a Digital Product and Which Are the Best-Sellers?
    Marketing

    What Is a Digital Product and Which Are the Best-Sellers?

    Learn how to create digital products, the basics of building a prototype, and discover popular products on the market From apps to e-books to games, the creation of digital products is responsible for a massive chunk of wealth generation in the world today. They don't require hefty upfront investments and can be executed without huge resources, however their production requires a certain methodology and a new way of thinking about product design. Identifying demand, harnessing talent, and putting creativity into practice are all critical skills in this industry. Read on to find out more about the biggest digital products in the market and how to go about creating your own, from ideation through to prototyping.

    • 2
    • 0
  • What Is a Business Mindset and Why Is It Important?
    Marketing

    What Is a Business Mindset and Why Is It Important?

    Learn how to develop a business mindset and apply it to your creative work for guaranteed success Whether you’re looking to get your first ideas off the ground, are thinking of a career change, or looking for ways to improve your business strategy, having a business mindset is crucial to your success as an independent creative. We creatives are passionate about our jobs, and feel extremely lucky to work in the sector that we do. Unfortunately, this can sometimes mean that we do not recognize the value of our work, undersell ourselves, or give away our skills, knowledge, or time “for free”. Remember, creativity is a skill and you are bringing something different to the table, so you should be looking to make a profit on your work.

    • 7
    • 1
  • 6 Online Courses in Productivity and Organization for Creative Freelancers
    Marketing

    6 Online Courses in Productivity and Organization for Creative Freelancers

    Discover time management techniques, business strategies, how to protect your work, and more with our experts Working as a freelance creative requires key skills that go beyond doing the creative part of a job. You also need to know a thing or two about financial management, planning, strategy, networking, and all the other necessary steps that are likely to crop up along the way. Knowing the best way to sell your work, get the word out about what you do, and build up your client base or a loyal audience, is essential. After all, this is how you will be able to broaden your horizons and land new contracts, jobs, and opportunities to collaborate, as well as increasing your productivity. Doubts are common when it comes to putting a price on your work, especially when you are just starting out and creative work is mistakenly seen as something subjective or abstract. Aside from the final result–the delivery–, it is necessary to take into account factors such as hours worked, tools, courses, experience, and other essential resources for your creative process.

    • 2
    • 0
  • 8 Top Tips to Succeed on TikTok as a Creative
    Marketing

    8 Top Tips to Succeed on TikTok as a Creative

    Two official TikTok creators tell us how to promote art on the fastest-growing online platform With 800 million users worldwide, TikTok is the undisputed platform to publicize your projects. However, not everyone dares to venture into the network. Associated with teen dances, jokes, and acting, TikTok can intimidate those who do not have or aspire to have histrionic qualities and prefer to keep a lower profile. The good news for them is that the network continues to seek to expand the quality of its content and is also rewarding other types of videos with greater visibility. Two official experts tell us about it with strategies tested by themselves. Official TikTok Creators Cristina Luengo and Micaela Folgan are expert TikTok creators. This means that they have made their relationship with the network official and that, due to the quality and visualization of their videos, TikTok has promoted them to TikTok Creators. This category gives them access to some preferential features, such as immediate technical support, filter previews, and participation in content monetization, among other things. Cristina Luengo is a Spanish illustrator who has more than two million followers on @cluengoart. And Micaela Folgar is an Argentine illustrator with 673 thousand followers on her @micafolgar account.

    • 3
    • 0
  • 5 Free Instagram Tutorials for Illustrators
    Marketing

    5 Free Instagram Tutorials for Illustrators

    Discover how to make your creative profile stand out on Instagram with experts in illustration and marketing When an illustrator shares their work on Instagram, they are showing off their style, techniques, and creativity. It might seem like a spontaneous choice, a random photo to fill their feed, but what lies behind this decision? Dedication and hard work. Illustrators who manage their personal brand on Instagram know that the road ahead can at times seem more like a maze. However, their passion for what they do drives them to try out new tools and explore new ways to connect with their followers on social media.

    • 3
    • 0
  • 7 Must-Read Branding Books for 2025
    Marketing

    7 Must-Read Branding Books for 2025

    Discover everything you need to know about creating a successful brand identity with this must-read booklist A strong and impactful brand identity makes you stand out from the crowd and is key to connecting with your audience, so getting it right is absolutely essential. Designer, Creative Director, and branding expert Michael Johnson (@michael_johnson) is the founder of Johnson Banks, a world-renowned design consultancy that specializes in branding and visual identity. He has spent over 30 years working on leading branding projects with top clients in the cultural, government, and charity sectors, including Action Against Hunger, the UN Climate Change Conference, and the Royal Academy of Music.

    • 6
    • 0
  • 50 Excel Shortcuts for Marketing Professionals
    Marketing

    50 Excel Shortcuts for Marketing Professionals

    Discover the Excel shortcuts that all marketing professionals should know Marketing professionals tend to work with lots of different applications and programs, all at the same time. Often, they are the first to test newly launched products in their sector. However, no matter how many years go by, there is one program that will always be a pillar of the marketing world: Microsoft Excel. Developed by Microsoft, Excel is part of their Office package that includes other programs such as Word and PowerPoint.

    • 2
    • 0
  • 13 Free Essential Tutorials for Mastering Social Media
    Marketing

    13 Free Essential Tutorials for Mastering Social Media

    Take your social media profiles to the next level with these expert tips and resources Social Media platforms have become such a big part of our lives. Since social media emerged, it has changed the way we communicate and consume content, giving us the power to impact trends and broadcast information. New features are constantly being launched to enrich our experiences as users. The growth of social media is unstoppable. However, if social networks are continuing to expand, are users finding it easier to face new challenges: Is it easy to get increased engagement? Gain more followers? Can I improve my photos? Should I explore what options TikTok has to offer?

    • 3
    • 0
  • 5 Interesting Facts You Didn't Know About TikTok
    Marketing

    5 Interesting Facts You Didn't Know About TikTok

    Discover 5 interesting facts about the viral social media platform From viral dances and creative challenges to dueted videos and memes, in only a few years TikTok has become a household name, serving up a steady stream of viral videos with some of its top creators earning millions of dollars. To get an idea of just how popular the app has become, TikTok, spelled with and without a space, is the third most common search query on Youtube. But even if you spend hours at a time on the app, there’s always more to discover. Like, do you know the secret to making a successful TikTok? Or how can you use the app to make money? Or how are viral trends sparking larger social change? Discover those answers and more in this video.

    • 2
    • 0
  • 5 Tips for Writing the Perfect Cover Letter
    PLUS Teacher Marketing

    5 Tips for Writing the Perfect Cover Letter

    Get expert advice and discover how to write an effective cover letter Raquel Marín Álvarez (@lalolagrafica) is an expert in writing and transmitting clear graphic messages. With a degree in humanities and graphic design, as well as a master's in advanced typography from the Autonomous University of Barcelona, she began working for different studios and publishing houses after completing her studies. In 2009, Raquel founded Lalolagráfica, a studio specializing in editorial design. She currently gives lectures and workshops on typography in art schools, universities, and anywhere else where people are keen to learn about conveying ideas with clarity. She is the author of the book Orthotypography for Designers and writes articles for different publications. She also teaches communication and language courses giving tips on how to write professionally.

    • 5
    • 0
  • 10 Key Points to Boost Diversity in Your Creative Process
    Marketing

    10 Key Points to Boost Diversity in Your Creative Process

    "Diversity & Representation" poses critical questions that can help to eradicate bias from your creative processes in 2021 Too often, creative processes are influenced by unconscious bias. When it comes to advertising and marketing, this becomes particularly apparent through choices regarding representation, i.e., showing who consumes or might consume the services and products we sell. The World Federation of Advertisers has created a guide to help us rethink these processes. The guide contains critical questions that marketing experts can use when building a brand campaign or strategy. Below, and in celebration of Pride Month, we take a look at the key questions included in this document titled “Diversity & Representation: Guide to potential areas for bias in the creative process.” 1. A limited view of who your audience and consumers are Brands that reinforce stereotypes have a limited understanding of who their main customers are and fail to question who they should be representing. We’ve seen this with beer brands that, until recently, mainly targeted cismale and heterosexual customers, failing to acknowledge that their products were being consumed by people of all genders, social classes, and sexual orientations. This resulted in underrepresentation in their branding choices, sending messages that, slowly, they began to correct. How can you avoid this perception bias? Ask yourself: Who is your audience? Who is excluded? Are there any underrepresented groups you’re missing?

    • 2
    • 0
  • Tips for Creating a Successful Newsletter
    Marketing

    Tips for Creating a Successful Newsletter

    The creator of the popular Spanish newsletter El Club de la Cabaña (The Cabin Club) shares some style tips and good working practices Newsletters, far from being regarded as a dated marketing tool, are now considered as a tool that helps to consolidate communication with your followers, expand a brand’s universe, and even inspire experimental projects. We can learn about many diverse topics, cultural recommendations, intimate diaries, and art critiques by reading them. Eva Morell (@carlayeva)’s, El Club de la Cabaña, is one such interesting newsletter. The content curator and consultant used her passion for cabins and design to create a community of loyal readers: a club of people who are passionate about solitary lifestyles immersed in nature.

    • 4
    • 0
  • Free Checklist for Your Email Marketing Strategy
    Teacher Marketing

    Free Checklist for Your Email Marketing Strategy

    Do you want to engage with your subscribers and get them excited for what they’ve signed up to? Check out this checklist A welcome email is what your subscribers get sent when they sign up to your emails. It’s an automatic email that can be set up inside your email marketing software. It’s an excellent opportunity to welcome people to your list and engage with your audience. Alice Benham (@alice_benham) is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In her course, she guides you through each step of crafting the ideal online strategy to level up your business for exponential growth.

    • 2
    • 0
  • 4 Best E-commerce Platforms for Your Business
    Marketing

    4 Best E-commerce Platforms for Your Business

    Discover the best platforms available for your business with a little help from top experts Choosing the right e-commerce platform to best serve your business requires some basic knowledge of what is on offer. Ellie Rivers (@ellie_rivers) is a London-based e-commerce and digital marketing consultant who has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years. In her Domestika course, she guides you through creating your own efficient and professional online business and makes some informed recommendations so you can make the right decision. Read on to discover different available options and how you can decide which one is the best for your brand or business.

    • 3
    • 1
  • Instagram Tutorial: How to Make the Perfect IG Reels
    Teacher Marketing

    Instagram Tutorial: How to Make the Perfect IG Reels

    Learn how to produce creative Instagram Reels from scratch and succeed on social media, with Vix Meldrew Vix Meldrew is an educator specializing in social media and personal branding who helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey. In this tutorial, Vix shares four fundamental tips to create successful IG Reels. Find out more in the video.

    • 6
    • 0
  • These Will Be the Most Sought-after Creative Profiles in 2022
    Marketing

    These Will Be the Most Sought-after Creative Profiles in 2022

    The World Economic Forum sheds light on which creative profiles will be most in demand over the next three years The World Economic Forum has published a report entitled Jobs of Tomorrow: Mapping Opportunity in the New Economy, in which it analyzes the professional profiles that will be most sought after in the immediate post-covid future and the skills they require. According to this report, over the next three years, more creative opportunities will emerge across almost every industry. Below, we list the most in-demand profiles across the fastest-growing sectors and explain which tools you will need to improve your CV and secure a promising career.

    • 4
    • 0
  • 5 Tips For Dealing with Comments on Social Media
    Marketing

    5 Tips For Dealing with Comments on Social Media

    Expert Hana Klokner shares her top tips for responding to feedback on social media, both the good and the bad Hana Klokner (@hanajayklokner) is an expert in social media marketing and a children’s book author from Slovakia. Hana started out in digital marketing in 2007 when she got a job at the age of 16 working for MacBlog.sk, an online Apple magazine based in Slovakia. During the time that she worked for the company, she wrote around 200 articles about Apple products and discovered her passion for blogging. This fuelled Hana to launch her own “fashion blogazine,” through which she learned all about planning, producing, editing, and promoting content while she was still at school.

    • 3
    • 3
  • What is a growth marketing expert, and what do they do?
    Marketing

    What is a growth marketing expert, and what do they do?

    Discover what a growth marketer does and why it is a critical figure in the development of a company All businesses worldwide want to grow, but not many know how to do it, as strange as it may seem. This explains why growth marketing strategies have become increasingly popular recently. Following scientific methods, developing growth strategies, and relying on growth marketers, are fundamental elements to help companies achieve results. What are the skills required to pursue a growth marketing career? How do companies regard the role of a growth marketer? How will this figure evolve over the next few years? We will answer these questions with the help of a marketing expert with ten years of experience as a startup consultant who supports the idea to include growth marketing in your business.

    • 3
    • 0
  • Clubhouse: What’s All the Fuss About, and What Does It Offer?
    Marketing

    Clubhouse: What’s All the Fuss About, and What Does It Offer?

    Four experts explain the great potential and opportunities Clubhouse offers creatives, as well as its limitations If you've been surfing the net over the last few weeks, you'll have probably heard about Clubhouse, a new audio-based social network that’s currently overshadowing all other social media platforms. It brings several people interested in talking about the same topic together in a “room” or “small club” as if they were sitting down together at a table in a bar. What makes this platform stand out from other networks is that it doesn’t have an endless feed of content where anyone can participate, interact, or contribute to the debate. The sense of connection is intensified by having more intimate, personal, and meaningful exchanges. The way Clubhouse structures its content consumption makes it possible to exchange ideas and information in much greater depth.

    • 1
    • 0