Instagram Tutorial: The Secret to Engagement

Learn the most effective ways to connect and engage with your audience and network on Instagram, with Dot Lung

An active and engaged Instagram following is considerably more valuable than a large and inactive following so knowing how to maximize engagement is key to any successful Instagram account.

With countless contradictory messages, It can be difficult to understand what strategy to adopt when interacting with people on social media. That is why social media expert and Mother of Social Media Dragons Dot Lung has created this tutorial to explain the best ways to up your engagement.

1. Not all likes are created equal

A like from a bigger account will count for more in the Instagram algorithm, boosting your content to the top of people’s feeds.

2. A quick reaction is a good one

Instagram not only measures how many people like your content and who they are but also how fast they react to it. One way to make sure your posts are engaged with as fast as possible is to join a mutually beneficial engagement pod of like minded Instagrammers.

These pods are places where you can share your content in private chats and other members of those chats will react to your content. Doing this with people in the same or similar industries will also allow you to create a community.

3. Do not use automated services

Bots have the potential to ruin all your hard work. Instagram can often spot a fake: the quality of interaction on your content from an automated service will never be of high enough quality and your organic reach will fall.

4. Block users who don’t engage with you

Regularly filter your audience, removing any users who are not engaging with you. This will increase your organic engagement.

5. Be consistent

Post as often and as regularly as possible. This will grow your community as consistent posts build trust and users are more likely to see your posts and keep returning to your account.

If you enjoyed this tutorial, check out Dot Lung’s online course Instagram Strategy for Business Growth to learn a proven method to generate brand awareness and build meaningful relationships with your audience.

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- Community Management Fundamentals, a course by Hana Klokner
- Copywriting for Social Media, a course by Paul Anglin
- Social Media Strategy for Events, a course by Nathalie Koutia