Free Exercises for Defining Your Brand Identity

Use this worksheet by Alice Benham to conceive and help build a powerful brand identity

Regardless of your creative industry, having an effective brand identity is key to finding an audience who can appreciate and support your work.

Digital marketing and podcast coach Alice Benham (@alice_benham) works with business owners and entrepreneurs to create strategic content that helps them reach their goals - whether they are based on profit, purpose, or both.

In her English-language Domestika Live on January 25, she explains what a brand identity is, why it’s important, and how to create one and ensure that it’s reflected across your content. She will use this worksheet to explain simple, concrete exercises that you can do to conceive and build your unique brand.

If you miss the Live, you will be able to find an archived version of it to enjoy later.

Using this worksheet, Alice will show you how to define your brand’s core, identity, and values, and you will learn how to create an actionable mission statement that you can then use to drive your content and marketing strategy. This will help you more effectively reach and engage with new audiences, as well as build brand loyalty.

Tune in for Alice Benham’s English-language Domestika Live where she answers audience questions about branding and explains how to use these exercises to build your own brand identity, on January 25, 2021 at 5pm UK / 6 pm MAD / 11 am CDMX. To watch an archived version of her Live, and all Domestika Live specials, go here.