• How the ‘Joker’ Logo Was Made

    How the ‘Joker’ Logo Was Made

    Discover the analog process behind the logo and initial titles of the film everyone has been talking about With more than 700 million dollars raised worldwide, and a critical reception that has tilted heavily towards positive, there is no doubt that 'Joker', the biopic of the famous Batman villain–starring Joaquin Phoenix and directed by Todd Phillips–was one of the most important titles of 2019. A successful film is, almost always, the result of tens or hundreds of artists' work, creatives who give the most in their particular areas of knowledge: from direction to photography, from production design to hairdressing and costumes, 'Joker' is a particularly rich film from a creative standpoint, and this also shows in its logo. It's a logo that evokes the analog and tangible spirit of the film, and that, surprisingly, was not created digitally but using old techniques: with blocks of wood loaded with ink. A powerful creative decision whose author, designer and animator Chad Danieley, has explained in detail on a reddit post.

  • The UX Trends to Look Out for in 2020

    The UX Trends to Look Out for in 2020

    UX expert Strike Heredia predicts what to expect from user experience design in 2020 UX design refers to user experience design—an essential part of building a successful website, app, or digital software. It takes into account patterns of design and usability, the rules of interaction design, visual hierarchy, layout, and text. Carlos "Strike" Heredia is a graphic designer and UX expert with years of experience working in design, creativity and strategy for different brands. Here, Heredia walks us through what to expect from UX design in 2020. Heredia says, “At this time of year, like clockwork, people begin to predict trends for the coming year across different sectors and industries. It’s the same in UX design (despite the fact we always say to never “presume” anything, and it therefore seems rather ironic to be making predictions). What we can do is review what trends have marked 2019 and look set to peak in 2020.” 1. Chatbots and virtual assistants A rule of thumb is to always put the user first: make processes easier and resolve any problems that could arise. This approach has resulted in chatbots and virtual assistants becoming a key feature in human-machine interaction. From resolving straightforward FAQs to more complex artificial intelligence, chatbots and virtual assistants create a more comfortable experience for the user and this is why they will continue to evolve in 2020.

  • Logotype, Isotype, Imagotype, Isologotype, Symbol: Do You Know The Difference?

    Logotype, Isotype, Imagotype, Isologotype, Symbol: Do You Know The Difference?

    Learn the right terminology for each element of branding and a brand’s visual identity by name In general, people tend to define “logotype” as a brand’s entire identity. It’s normal and logical. This way a client can understand a proposal more clearly and simplifying the terminology can make sure your site appears higher in search engines. However, the great diversity of terms and definitions can cause some serious confusion, especially when words might appear to be synonyms but really they’re not. Logotype, isotype, imagotype, isologotype… although they’re from the same family of terms used in the design of corporate imagery and identity for brands, businesses, and products, each word refers to something different. When working, knowing what each word means is crucial for communication and understanding. Although you might not always use them, understanding them will make you more efficient when it comes to the design.

  • The Free Universal Measurements Guide We All Need

    The Free Universal Measurements Guide We All Need

    Dimensions.Guide is a platform that can make life easier for designers and architects Searching for information about the official dimensions and size of objects, vehicles, animals, even our cell phones, can be a very frustrating task, especially when time isn't on our side. To make it easier, Dimensions.Guide has been created, a free reference database with drawings that document the standard measurements and sizes of everyday objects and spaces. Created by Bryan Maddock as a public research project, and developed by Fantastic Offense, a collective focused on urbanism and architecture, the result can facilitate the designs of architects, designers, artists and anyone with a general curiosity about the world, to better communicate the basic properties, systems and logic of what surrounds us.

  • What is Visual Merchandising and Window Dressing?

    What is Visual Merchandising and Window Dressing?

    Learn about the history of window dressing and how it can be used to make a brand stand out. Window shopping is a fusion of lots of different disciplines: art direction, crafts, architecture, sculpture, installation, and, of course, design. They are all strategies which are used to draw potential customers into a shop. It’s how the shop communicates with the consumer. Window shopping is directly linked to visual merchandising – a marketing and design strategy for displaying products and services in a way that is logical and attractive (both inside the shop and in the display windows) to create a great shopping experience and boost sales. Founders and directors of Kiosco Creativo, Carla and Laura, are experts in window dressing. They have created more than 20 window displays for Hermès, Swarovski, and Disney. Here they answer four key questions that will help you to better understand visual merchandising and window dressing:

  • What makes a good (and bad) portfolio?

    What makes a good (and bad) portfolio?

    Discover how to create a portfolio that draws the attention of prospective clients In all creative fields—especially those that are visually-led—a good portfolio will open doors to new clients and employers. It is therefore essential that you present your work well, and that your portfolio is a good representation of what you can do. So, what exactly is a portfolio? What should it include? Here, Sandra López—one of the founders of the first-ever illustration agency in Spain, Pencil·Ilustradores (@pencil)—answers all of your questions and explains exactly what a creative portfolio sets out to achieve.

  • 5 Interior Design Trends from 2019

    5 Interior Design Trends from 2019

    We review the interior design trends that have defined the past year, summarized in five colors Design is the result of its time, and the design of the spaces in which we spend our time–be it hotels, restaurants or other public places–even more. Each year–each decade–has its favorite interior design trends, in terms of color, shape or materials, which respond to contemporary concerns in fashion and society. Ana Hernández and Christophe Penasse, from the interior design and product studio Masquespacio, are always up to date with the latest trends in this area of ​​design, so we decided to ask them about the five top trends in interior design that have marked this past 2019. As they point out, "our 2019 trend proposals are based on the use of color and the different representation that each one can have for a trend. Each of them, in addition, can be used both in the use of materials or the color itself." Go for it. Beige White: Natural / Craftsman The use of beige white colors is intended to represent an aesthetic that seeks to connect with the natural and the artisanal.

  • 10 Tips for Designing Icons

    10 Tips for Designing Icons

    Art director Hermes Mazali shares his tips for designing any icon imaginable Creating icons that work well requires a number of skills: the ability to condense and summarize information, a flair for graphic design, an interest in the client you’re working for and an in-depth knowledge of the values and visual identity of their brand. Hermes Mazali (@hmazali)–an art director who has ample experience in icon design–has summed up his expertise in 10 essential points for you to bear in mind if you want to follow in his footsteps:

  • 10 essential shortcuts to work in Adobe InDesign

    10 essential shortcuts to work in Adobe InDesign

    Learning and using these keyboard shortcuts for Adobe InDesign will improve your workflow InDesign is perhaps one of the most commonly used desktop publishing software these days. Numerous professionals and students use this tool every day to design and create both printed and digital documents but beyond the basic options for creating layouts, Adobe InDesign offers endless possibilities to create perfect publications. A great layout designer knows how to work seamlessly with InDesign and the secret to working faster in your projects is to know the essential keyboard shortcuts of this software. These are the key shortcuts you have to learn to work with Adobe InDesign:

  • What Is a Mood Board and What Is It For?

    What Is a Mood Board and What Is It For?

    Learn how to create a mood board, the essential tool for the development of your design, photography or illustration projects, with Zita Chocarro, from Hamabi Design. Every designer and creative needs tools to inspire themselves and bring out their best ideas when they are developing their projects. Mood boards are a key part of the creative process: they serve as a reference to help find and coordinate the aesthetics, colors, textures, and materials you want to work with. What is a mood board? Also known as an inspiration board, a mood board consists of a digital or physical collage of ideas, a whole world of colors and shapes normally used in the fields of interior design, fashion and graphic design. These boards have everything you need to define the direction of your project: photographs, designs, illustrations, color palettes, textures or descriptive concepts.

  • What is UX?

    What is UX?

    Strike Heredia, a designer specializing in user experience and digital products, clarifies what UX is. UX has a never-ending list of definitions and they are becoming more extensive day by day. There's a good reason for it. Although UX started as a collection of techniques used in websites and apps, they are being increasingly applied to all kinds of places. Peruvian designer Strike Heredia has spent years helping all kinds of consumer brands overcome their design, creativity and strategy problems. He also designs the UX layer upon which digital products are built. He will help us land on a definition of UX that promises to dispel some of the most common misconceptions.