4 Great Tools to Manage Your Social Media Activity

Manage and optimize your brand’s social media activity with top suggestions from an expert

Hana Klokner (@hanajayklokner) is a social media marketing specialist who works with major companies like Amazon, the United Nations, GLH Hotels, and smaller personal brands. In her Domestika course, Hana helps build a community management strategy and establish effective relationships with followers and customers using popular social media platforms.

To ensure you build a thriving community around your brand and are on top of your social media strategy, Hana recommends using some practical tools and apps to make this job more manageable.

Here are Hana’s four social media management go-to tools and apps:

The Social Media Content Calendar From Hubspot

This tool allows you to plan your social media activities: it will make it easier to coordinate campaigns, grow your reach and engagement, scale your social media marketing, and boost productivity.

Hana says:

‘I’ve been using this Social Media Content Calendar from HubSpot for years and still find it’s one of the best free resources online. The monthly planner gives you a “bird’s eye view” of what you’re planning to publish on social media and other platforms. It also includes tabs for specific social media platforms where you can write the content; this is ideal to have on Google Drive if you need to share your content or get approval before it’s published.’

Planoly

An official Instagram and Pinterest Partner, this app allows you to carry out your social marketing strategies seamlessly and effortlessly. It will help draft, plan, schedule, and publish content, as well as analyze your business profile data.

Hana says:

‘Planoly is my favorite scheduling app for Instagram. It has the best features available for the lowest price, and it’s also very user friendly. You can add your hashtags in the first comment, plan your grid, and it has a very useful analytics tool. Besides Instagram, you can also use Planoly to schedule your Pinterest posts and automate your Facebook and Twitter posts.’

Buffer

Buffer allows you to craft the perfect post for each social network, all in one place.

Hana says:

’If you’re managing more than two social media platforms, Buffer could be your choice. It features scheduling for all popular social media platforms, except YouTube: Facebook (Pages), Instagram, Twitter, Pinterest, LinkedIn (personal and Pages).’

Canva

If you are not a design expert, this app will help you achieve professional-looking results quickly and share them with the world using visually-appealing templates for all sorts of applications. Free in its basic version, you can access a myriad of fonts, images, and design elements with a subscription.

Hana says:

‘I’m not very good at graphic design, so Canva is a great designing tool that can help you design your social media posts.’

If you want to know more about building, growing, and maintaining a thriving community on social media, sign up for Hana’s course Community Management Fundamentals, and create a brand that resonates with your audience.

You may also be interested in:

- What Is Going on in the World of Social Media?
- 4 Key Tips for Creating Viral Content for Social Media
- 5 Free Tutorials on Digital Marketing to Succeed on Social Media