Learn to structure an advertising brief step by step with Mumu El Branding Love
The briefing is a key tool in building a relationship between a creative company and its clients, whatever their sector: it details what one side is looking for and what the other can offer, the objectives set by the person who hires your services and the creative solutions you can use to achieve them.
If you want to fully understand everything that this essential document should include, Daniel Yepes Giraldo, founder of the Colombian branding agency MUMU, El Branding Love (@mumuelbrandinglove) guides you step by step through the items that he incorporates in the their briefs. Discover his advice in the following video:
1. Basic information
- What is the name of the brand? The client might have a clear idea, but it may be necessary to help them refine it.
- Tell us a brief history of the brand. The client should be able to describe, in their own words, how the brand was created and where it is now.
- How do you think your company is currently perceived? That is, what does the client think the public perception of their brand is.