Course summary
- 28 lessons (4h 39m)
- 10 downloads (4 files)
- 13 exercises
- Course final project
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U1: Introduction
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U2: The Concepts
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U3: The world of ideas
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U4: The Brief
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U5: Brands and strategy
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U6: What is a good idea and how to sell it
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U7: What does the future hold
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U8: Draft
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Final project
Recent projects
Students

Daniel Granatta
A course by Daniel Granatta
Teacher
Plus
Consultant / Advertiser / Engineer / Anthropologist
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (704)
- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever