Advertising Creativity for all Audiences
Doing or not doing ... that is the dilemma
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Doing or not doing ... that is the dilemma
Overview
“In this lesson I give you a little advice when it comes to putting your ideas into practice, what is the worst that could happen?”
In this video lesson Daniel Granatta addresses the topic: Doing or not doing ... that is the dilemma, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Hello, welcome to this election I would have liked to have fixed a bulb to recite as a hamlet that basically The lesson is about doing or not doing the dilemma there and And I want Making it clear in this lesson is above all the ideas you have are useless If you don't put them into practice You can be the brightest guy in the world I'm convinced Like there are cemeteries with remains of people There are lots of drawers or computers with disks Hard on those who already do a lot of great ideas They never saw the light which is a shame So much for the person who didn't And he didn't become fam...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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