Advertising Creativity for all Audiences
Platforms and integrated ideas TODAY
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Platforms and integrated ideas TODAY
Overview
“In this lesson we will analyze the need for brands to communicate in a complementary way in several platforms (integrated ideas) instead of repeating the same message in all of them (360 ideas).”
In this video lesson Daniel Granatta addresses the topic: Platforms and integrated ideas TODAY, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“PLATFORMS AND INTEGRATED IDEAS Hi, welcome back. We already know how to associate terms with our mental maps, we already know, we already found out that when you change the narrator, you can have many different versions of the same story and, therefore, we can consider that we have different ideas. We have to find the vehicle in which our stories will circulate. On what platforms are we going to make your story, your product, your service, be told so that people know it exists? A few years ago it was not so complicated think about how your message was going to be distributed. Because, basic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- 28 lessons (4h 39m)
- 10 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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