Advertising Creativity for all Audiences
Oblique strategies and other techniques to create ideas
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Oblique strategies and other techniques to create ideas
Overview
“In this lesson I will explain how the technique of the "Oblique strategies" works to get out of those blocking moments that we all have sooner or later. ”
In this video lesson Daniel Granatta addresses the topic: Oblique strategies and other techniques to create ideas, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“[Music] Hello, welcome back to this lesson! As I told you in the previous lessons with mind maps the creation of ideas has a lot to do with associate concepts, and how can you see It is not done that way at random, or at tun tun. But it is in a more or less directed way. Even so, mind maps are one of the freest ways of creating this, to help creation, there are many resources what can you look for, from on Google, as, resources to create ideas, many card deck games they have made, Many advertising agencies to help your creative process, which are intended to define a new set of rules, in wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 12,916 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
