Advertising Creativity for all Audiences
Oblique strategies and other techniques to create ideas
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Oblique strategies and other techniques to create ideas
Overview
“In this lesson I will explain how the technique of the "Oblique strategies" works to get out of those blocking moments that we all have sooner or later. ”
In this video lesson Daniel Granatta addresses the topic: Oblique strategies and other techniques to create ideas, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“[Music] Hello, welcome back to this lesson! As I told you in the previous lessons with mind maps the creation of ideas has a lot to do with associate concepts, and how can you see It is not done that way at random, or at tun tun. But it is in a more or less directed way. Even so, mind maps are one of the freest ways of creating this, to help creation, there are many resources what can you look for, from on Google, as, resources to create ideas, many card deck games they have made, Many advertising agencies to help your creative process, which are intended to define a new set of rules, in wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- Audio: Spanish
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- Level: Beginner
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