Advertising Creativity for all Audiences
How to write it and translate it
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: How to write it and translate it
Overview
“This lesson will discover how to write or convert the brief into a working document.”
In this video lesson Daniel Granatta addresses the topic: How to write it and translate it, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“There are times when You're the one serving a client. and at other times. you might find yourself as the client. Thus. when preparing a professional document. whether it's intended for your own team. another team you are part someone else who will be working with it. it’s crucial to consider all perspectives. your agency. if you are a client. or your supplier. if you have one. startup that you want people to know about. it's very important that you then know how to interpret a brief when you're on the supplier's side effectively draft a solid brief if you're on the client side. ensuring eve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
-
Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (705)
- 12,987 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
