Advertising Creativity for all Audiences
What are advertising concepts?
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: What are advertising concepts?
Overview
“In this lesson we will describe what advertising concepts are and why it is important to have them before starting to work with any software.”
In this video lesson Daniel Granatta addresses the topic: What are advertising concepts?, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Well enough to talk about me let's get into the path and Let's start talking about the advertising concepts There are many people who equate the term idea with the term concept In itself a concept is a idea but what I want from you Talk about the concepts advertising and specifically How I think that are and what they are for You can see in this course that many times start Showing the academic definition of that What I'm talking about for from there Explain a little the vision that I have about it Of the concrete theme is logically with the concepts Here is a definition that says that it i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
-
Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (704)
- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
