Advertising Creativity for all Audiences
What it is and how it looks
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: What it is and how it looks
Overview
“In this lesson I will explain what the brief is, what it is not and what it is for.”
In this video lesson Daniel Granatta addresses the topic: What it is and how it looks, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“As we saw in previous lessons. the creation of ideas is a task we might consider very pure. By adding various guiding dynamics to this process. we can steer creation towards achieving a series of goals or interests. steer the creative process effectively towards achieving a range of goals or interests that typically involve promoting a product. service. or even ourselves. One of the most frequently used tools in advertising to request is a document known as a brief. This concise document is essential in the advertising process. A creation process involves a document known as a brief in adve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
-
Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (705)
- 12,987 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
