Advertising Creativity for all Audiences
Territories of a brand
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Territories of a brand
Overview
“There are brands that operate in a single territory and there are brands that operate in several, but what are the territories of a brand? And what is the use of knowing them when it comes to creating our ideas?”
In this video lesson Daniel Granatta addresses the topic: Territories of a brand, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“If you remember when we talked about the concepts We said that it was the existential reason to exist of Marks of people etcetera and the way in which gave meaning to that mission or we gave him Corporeidad was through the ideas we build the work of that mission the place where that Mission takes shape to me I like to call the Territories in this lesson we are going to Try deciphering what means the territory of a Brand and how you can use it to create your ideas there are Various types of marks there are some marks they only dedicate themselves by Their concept to do a single thing they ha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- 28 lessons (4h 39m)
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- Audio: Spanish
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- Level: Beginner
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