Advertising Creativity for all Audiences
Criteria to distinguish a good idea
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Criteria to distinguish a good idea
Overview
“Knowing if a good idea is something that is learned through practice, but still an idea is something that can be broken down into a series of factors to consider and that I will explain in this lesson.”
In this video lesson Daniel Granatta addresses the topic: Criteria to distinguish a good idea, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Hello. welcome to this lesson. where we will discuss ideas. I want to begin by telling you a small anecdote that illustrates well The disparity in how to rate an idea in advertising is notable. in advertising and why often it's complex or there are numerous viewpoints on a TV ad. It relates to the subjective nature of evaluating The classification of ideas in advertising is highly subjective. leading to diverse opinions and complexity. When you arrive at an agency. especially multinational ones. they provide you with a small set of values represented as cards cards. as you can see in this i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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