Advertising Creativity for all Audiences
Criteria to distinguish a good idea
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Criteria to distinguish a good idea
Overview
“Knowing if a good idea is something that is learned through practice, but still an idea is something that can be broken down into a series of factors to consider and that I will explain in this lesson.”
In this video lesson Daniel Granatta addresses the topic: Criteria to distinguish a good idea, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Hello, welcome to this lesson in which we are going to talk about ideas, I want to start talking about a little anecdote that is useful for illustrate the disparity that there is how to qualify an idea in advertising and because is often complicated or there are so many opinions around a spot that goes on television and has to do with the very subjective classification that is made of the ideas in the world advertising, when you get to an agency of all type multinational awards you as a small scale of values in a form of cards like you can see in this picture the which somehow you use to qu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 28 lessons (4h 39m)
- 10 additional resources (4 files)
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- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
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