Advertising Creativity for all Audiences
Creating a campaign
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Creating a campaign
Overview
“To finish, I show you my idea to solve the problem we raised in the previous lesson through a brief presentation.”
In this video lesson Daniel Granatta addresses the topic: Creating a campaign, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“I grasp that working individually on exercises differs from integrating all learned skills simultaneously. Handling tasks one by one contrasts sharply with managing multiple challenges at once. much like several balls rather than just one. And so... I took the liberty to complete the exercise I'm requesting as your final project. I'll explain precisely how I envisioned user awareness about the shelter. This approach could guide you in developing your own strategy using and adopt the puppies living there. This way. if at some point you feel a bit lost or a bit lost or seeking guidance on cra...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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