Advertising Creativity for all Audiences
Tips to sell your ideas - Part II
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Tips to sell your ideas - Part II
Overview
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In this video lesson Daniel Granatta addresses the topic: Tips to sell your ideas - Part II, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“As you can observe. fernando's suggestion is. aside from the jealousy aspect and everything. to communicate the concept. which ought to be a... make a concise effort to ensure the person in front of you comprehends it and can proceed with purchasing and financing. It's not about flaunting your knowledge. Sometimes. a brief video explanation can be beneficial What does your concept look like? Imagine an engaging scenario where. in 8 months. your idea becomes reality. Create a video illustrating this vision and present it to the client. showcasing the potential impact and and he will fully gr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- Level: Beginner
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