Advertising Creativity for all Audiences
The intersections of trends
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: The intersections of trends
Overview
“In this lesson we will learn that the next separate trend is not as interesting as its intersection with another trend (whether it's fashionable or not)”
In this video lesson Daniel Granatta addresses the topic: The intersections of trends, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“With the end of each year and with the beginning of the next, always usually emerges, the typical list of ... the ten trends in do not know ... for next year, and so on, right? Obviously, marketing and advertising; and technology; are not alien to this type of lists. That somehow, routed more or less what is already evident; but it is not yet clear, exactly, what is it for and more. There is, more than obvious; some disciplines that in some way, may be considered as trends. The first one, is probably the Virtual Reality. And here's a video that's pretty short. I'm going to ask you to see it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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