Advertising Creativity for all Audiences
The intersections of trends
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The intersections of trends
Overview
“In this lesson we will learn that the next separate trend is not as interesting as its intersection with another trend (whether it's fashionable or not)”
In this video lesson Daniel Granatta addresses the topic: The intersections of trends, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“With the end of each year and with the beginning of the next, always usually emerges, the typical list of ... the ten trends in do not know ... for next year, and so on, right? Obviously, marketing and advertising; and technology; are not alien to this type of lists. That somehow, routed more or less what is already evident; but it is not yet clear, exactly, what is it for and more. There is, more than obvious; some disciplines that in some way, may be considered as trends. The first one, is probably the Virtual Reality. And here's a video that's pretty short. I'm going to ask you to see it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 28 lessons (4h 39m)
- 10 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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