Advertising Creativity for all Audiences
Course final project
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the final project for: Advertising Creativity for all Audiences
Advertising creativity for all audiences
“Thank you for coming here, I really enjoy sharing my experience and all the knowledge I have been acquiring after working for several years in the advertising world. I invite you to share your final project of the course, remember that I am on the lookout for any questions or comments.”
Partial transcription of the video
“Well. this is the conclusion; we've reached the course's end. I find it appropriate to provide a brief of all we've covered. from the first lesson to this video you're viewing now. From the initial lesson to this video you're watching now. we started by discussing a bit about me. my background. and my influences. Then. we briefly explained what a concept is. Then. we succinctly described what a concept is and its significance. What occurs if a concept is absent? Why are concepts crucial for creation? These questions highlight their necessity. after which we moved on to The "ideas segment." ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (705)
- 12,992 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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