Advertising Creativity for all Audiences
Mental maps
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Mental maps
Overview
“In this lesson we will explain what mental maps are and how to use them to explore the worlds in which the ideas we seek reside.”
In this video lesson Daniel Granatta addresses the topic: Mental maps, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“After talking about the concepts now we go with the good Let's get down to work and the first thing we're going to Explaining has a lot to do with the fact of how Those concepts that we talked about in previous lessons usually arise Creativity In very broad terms of Word has a lot to do with associating Existing concepts to create a new one or maybe to narrate One that already existed in a different way than it had been previously narrated and In general, ideas have a lot to do with Create associations of this kind so that what we need is to find Many inputs that somehow stimulate finding n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (703)
- 12,916 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
