Advertising Creativity for all Audiences
Ideas and Formats
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Ideas and Formats
Overview
“In this lesson I will explain the difference between Ideas and Formats and how the creative product changes depending on it.”
In this video lesson Daniel Granatta addresses the topic: Ideas and Formats, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“In the next elections we will talk about the ideas but Before I start with it I always like to differentiate Among ideas and formats one of the Funniest dichotomies that has brought us Internet is that of expectation and reality How we want things to be seen and what finally ends up happening An image that describes it very well is This of this blog is called stop did not hold or say that porn and disney are the Responsible for the most frustrated human beings we know The girls Because they don't understand why boyfriends don't behave like princes Blues they see in the movies and the boys b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (703)
- 12,916 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
