Advertising Creativity for all Audiences
Technology and its exponential growth
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Technology and its exponential growth
Overview
“Technology grows exponentially, in this lesson I explain how and why.”
In this video lesson Daniel Granatta addresses the topic: Technology and its exponential growth, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“We're nearly done. yet before we tackle the last assignment in this course. let’s spend a few sessions exploring how swiftly our world transforms—a subject that warrants serious consideration due to its significant implications. In this profession of generating innovative ideas. there's a widespread sentiment among advertisers that times have changed for the worse. Many recall an era when uncertainty was part of the landscape yet remained somewhat manageable and predictable. a factor that's vanished now with the myriad of platforms existing. as we've seen in some previous Everything changes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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