Advertising Creativity for all Audiences
Influences
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Influences
Overview
“In this unit I will describe some of the influences that have marked my work decisions, as well as some readings and applications that I use frequently.”
In this video lesson Daniel Granatta addresses the topic: Influences, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“in this lesson I'm going to share Several of the influences that somehow They have determined this race so heterodox That I have had during my life. What I want to tell you in this lesson is rather The effect and the reason of those influences on my person So that using your own Your own references, what you read, what you follow, etc. Can you build yourself a similar path My favorite music genre is blues. One of them is Robert Johnson. Robert Johnson is a very famous character In blues mythology But what seems to be, says the legend, That he went to a crossroads To sell his soul to the dev...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
