Advertising Creativity for all Audiences
Influences
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Influences
Overview
“In this unit I will describe some of the influences that have marked my work decisions, as well as some readings and applications that I use frequently.”
In this video lesson Daniel Granatta addresses the topic: Influences, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“in this lesson I'm going to share Several of the influences that somehow They have determined this race so heterodox That I have had during my life. What I want to tell you in this lesson is rather The effect and the reason of those influences on my person So that using your own Your own references, what you read, what you follow, etc. Can you build yourself a similar path My favorite music genre is blues. One of them is Robert Johnson. Robert Johnson is a very famous character In blues mythology But what seems to be, says the legend, That he went to a crossroads To sell his soul to the dev...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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