Advertising Creativity for all Audiences
Presentation
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Presentation
Overview
“In this first unit I will introduce myself and tell you why ideas and innovation are part of my life, as well as telling you why having a blog is essential for my work.”
In this video lesson Daniel Granatta addresses the topic: Presentation, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Hi, I'm Denny Granata Thank you for your interest in this domestic advertising creativity course You may be one of those who think that the Advertising is a profession that only serves to sell Products we don't need but at some point maybe You had the need to find your dog or sell What do I know an armchair to move to another apartment So it never hurts to know How to try to convince a possible audience That something you have or want to share is Valuable for them my intention with this course is Take you by the hand Said in a romantic way throughout the creative process What takes place wi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- 28 lessons (4h 39m)
- 10 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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