Learn to conceptualise, produce and sell ideas
Dani Granatta, specialist in advertising and innovation, will teach you to conceptualize, sell and produce your own advertising campaigns, either because you work on it or because you want to carry out any type of initiative or personal project and make it known to the general public.
What's included in this course?
You will begin knowing the work and influences of Daniel Granatta.
Next, Daniel will explain the importance of knowing how to conceptualize and will make a brief tour of the history of advertising, some of its most famous brands and campaigns, the evolution of the platforms in which they lived and the needs of each of their publics .
In context, you will get to work learning to make mental associations with different techniques and you will discover the importance of playing with the point of view of the narrator.
You will learn what a brief is, how to write it and work with it, what a brand is, what are the territories of a brand, the difference between brands that say and brands that they make, how to build an insight and how to create the strategic planning document for a specific case
Then you will discover the criteria to distinguish a good idea from a bad one and tips to learn how to convince a potential client.
Finally, you will end up looking at the future analyzing technological issues, trends and consumers.
What is this course project?
Starting from a briefing, the creation of a dog shelter service, you will devise a name and an advertising campaign as if it were a real assignment.
Who is it aimed at?
To students and professionals of Advertising, Communication, Marketing or Design; to enterprising people who want to publicize their project to the public and any curious person who wants to develop their creative side.
To complete the course you will only need paper and pencil, although it will help you to have a portable computer, a certain visual sensitivity and some basic knowledge of advertising writing and the use of social media platforms.
This is what Domestika courses are like
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Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Dani Granatta is an expert in advertising and innovation. He was born in Spain but has been living in the United States and Mexico for more than 10 years.
His love for advertising and innovation was casual. He had studied engineering, he knew how to program and one day he came across multimedia programs such as Macromedia Director or Flash and suddenly, what were numbers on the screen before, had become objects that moved and with which users could interact.
He founded a small company with two friends and for years he dedicated himself to building interfaces and multimedia experiences, always very curious to know why people used them or not, until one day he decided to study Anthropology.
He is currently a consultant for innovation and futures design but he has also worked for many years in advertising in agencies such as Grupo W, JWT, where he was Creative General Manager and in Flock, he started a movement that was looking for a disruptive change in the way of advertising in the Mexican industry.
In his role as a publicist, Dani has won major awards from the world of advertising, including 6 lions in Cannes in a single year, and has been sworn in a lot of festivals.
Granatta is also a book writer and columnist in different magazines and blogs, as well as an instructor at universities and schools in Spain, the United States and Mexico.