Best Seller

Advertising Creativity for all Audiences

A course by Daniel Granatta
Consultant / Advertiser / Engineer / Anthropologist. Mexico City, Mexico.
Joined May 2002
, Consultant / Advertiser / Engineer / Anthropologist

Learn to conceptualise, produce and sell ideas

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (616)
  • 10329 students

Learn to conceptualise, produce and sell ideas

Spanish with subtitles in English
  • 98% Positive reviews (616)
  • 10329 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 28 Lessons (4h 39m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever
  • Certificate upon completion of the course

Dani Granatta, specialist in advertising and innovation, will teach you to conceptualize, sell and produce your own advertising campaigns, either because you work on it or because you want to carry out any type of initiative or personal project and make it known to the general public.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Concepts
  • U3
    U3. The world of ideas
  • U4
    U4. The Brief
  • U5
    U5. Brands and strategy
  • U6
    U6. What is a good idea and how to sell it
  • U7
    U7. What does the future hold
  • U8
    U8. Draft
  • FP
    FP Final Project
View details

You will begin knowing the work and influences of Daniel Granatta.

Next, Daniel will explain the importance of knowing how to conceptualize and will make a brief tour of the history of advertising, some of its most famous brands and campaigns, the evolution of the platforms in which they lived and the needs of each of their publics .

In context, you will get to work learning to make mental associations with different techniques and you will discover the importance of playing with the point of view of the narrator.

You will learn what a brief is, how to write it and work with it, what a brand is, what are the territories of a brand, the difference between brands that say and brands that they make, how to build an insight and how to create the strategic planning document for a specific case

Then you will discover the criteria to distinguish a good idea from a bad one and tips to learn how to convince a potential client.

Finally, you will end up looking at the future analyzing technological issues, trends and consumers.

What is this course's project?

Starting from a briefing, the creation of a dog shelter service, you will devise a name and an advertising campaign as if it were a real assignment.

Projects by course students

Who is it for?

To students and professionals of Advertising, Communication, Marketing or Design; to enterprising people who want to publicize their project to the public and any curious person who wants to develop their creative side.

What you need

To complete the course you will only need paper and pencil, although it will help you to have a portable computer, a certain visual sensitivity and some basic knowledge of advertising writing and the use of social media platforms.


10329 Students
616 Reviews
98% Positive ratings

Daniel Granatta

A course by Daniel Granatta

Consultant / Advertiser / Engineer / Anthropologist

Dani Granatta is an expert in advertising and innovation. He was born in Spain but has been living in the United States and Mexico for more than 10 years.

His love for advertising and innovation was casual. He had studied engineering, he knew how to program and one day he came across multimedia programs such as Macromedia Director or Flash and suddenly, what were numbers on the screen before, had become objects that moved and with which users could interact.

He founded a small company with two friends and for years he dedicated himself to building interfaces and multimedia experiences, always very curious to know why people used them or not, until one day he decided to study Anthropology.

He is currently a consultant for innovation and futures design but he has also worked for many years in advertising in agencies such as Grupo W, JWT, where he was Creative General Manager and in Flock, he started a movement that was looking for a disruptive change in the way of advertising in the Mexican industry.

In his role as a publicist, Dani has won major awards from the world of advertising, including 6 lions in Cannes in a single year, and has been sworn in a lot of festivals.

Granatta is also a book writer and columnist in different magazines and blogs, as well as an instructor at universities and schools in Spain, the United States and Mexico.


  • U1


    • Presentation
    • Influences
  • U2

    The Concepts

    • What are advertising concepts?
    • A brief history of advertising
  • U3

    The world of ideas

    • Ideas and Formats
    • Mental maps
    • Oblique strategies and other techniques to create ideas
    • The narrator
    • Platforms and integrated ideas TODAY
    • Doing or not doing ... that is the dilemma
  • U4

    The Brief

    • What it is and how it looks
    • How to write it and translate it
    • The dangers of the brief
    • How to work with the brief
  • U5

    Brands and strategy

    • What is a brand?
    • Territories of a brand
    • The point of view of a brand
    • Brands that say and brands that do
    • The insights and the planning document
  • U6

    What is a good idea and how to sell it

    • Criteria to distinguish a good idea
    • Tips for selling your ideas - Part I
    • Tips to sell your ideas - Part II
  • U7

    What does the future hold

    • Technology and its exponential growth
    • The future is digitally facilitated analog
    • The intersections of trends
    • The consumers of the future
  • U8


    • Creation and presentation of a project
    • Creating a campaign
  • FP

    Final Project

    • Advertising creativity for all audiences

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Advertising Creativity for all Audiences. A Marketing, and Business course by Daniel Granatta Best Seller

Advertising Creativity for all Audiences

A course by Daniel Granatta
Consultant / Advertiser / Engineer / Anthropologist. Mexico City, Mexico.
Joined May 2002
  • 98% Positive reviews (616)
  • 10329 students