Advertising Creativity for all Audiences
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Learn to conceptualize, produce, and sell ideas
Joined May 2002
If you're already working in the field or have a personal project or initiative you want to get out there, then this is the course for you!
In this online course, Dani Granatta, advertising and innovation specialist, teaches you how to conceptualize, sell, and produce your own advertising campaigns.
What will you learn in this online course?
28 lessons & 10 downloads
- 97% positive reviews (707)
- 13,064 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Starting with a brief, create a dog shelter service, devising a name and an advertising campaign as if it were a real commission.
Projects by course students
Who is this online course for?
Anyone from advertising, communication, marketing, and design students to professionals and entrepreneurs who want to make their project known to the public or anyone looking to develop their creative side.
Requirements and materials
To take the course, all you need is some paper and a pencil. However, a laptop, some visual design awareness, and basic copywriting and social media knowledge would also be very useful.
Reviews
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The Concepts
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What are advertising concepts?
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A brief history of advertising
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U3
The world of ideas
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Ideas and Formats
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Mental maps
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Oblique strategies and other techniques to create ideas
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The narrator
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Platforms and integrated ideas TODAY
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Doing or not doing ... that is the dilemma
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U4
The Brief
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What it is and how it looks
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How to write it and translate it
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The dangers of the brief
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How to work with the brief
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U5
Brands and strategy
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What is a brand?
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Territories of a brand
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The point of view of a brand
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Brands that say and brands that do
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The insights and the planning document
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U6
What is a good idea and how to sell it
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Criteria to distinguish a good idea
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Tips for selling your ideas - Part I
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Tips to sell your ideas - Part II
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U7
What does the future hold
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Technology and its exponential growth
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The future is digitally facilitated analog
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The intersections of trends
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The consumers of the future
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U8
Draft
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Creation and presentation of a project
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Creating a campaign
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FP
Final project
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Advertising creativity for all audiences
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Chévere el curso, fácil de entender! me gustó mucho!
good course
Me gustó mucho el curso, ¡gracias!
I really enjoyed the course, thank you!
Buenos consejos.