Advertising Creativity for all Audiences
Tips for selling your ideas - Part I
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Tips for selling your ideas - Part I
Overview
“Your idea is only valuable if you are able to convince your client to buy it from you. In this lesson I will give you some tips that I have learned with practice to make it easier for you to sell your ideas.”
In this video lesson Daniel Granatta addresses the topic: Tips for selling your ideas - Part I, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“You have an incredible idea. but your client doesn't buy it. You keep it. You recycle it. sell it to another client. But they don't trust it either. And then you have another incredible idea. If you present it to another client and they don't buy it either. what is happening? It's a question that... That I've asked myself many times. a question that many people I've worked with and led have asked me often: how do I sell my ideas? How can I get my ideas accepted? I have great concepts. but they never see the light of day. which is frustrating. What steps can I take? In this lesson. i'll shar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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