Advertising Creativity for all Audiences
Tips for selling your ideas - Part I
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: Tips for selling your ideas - Part I
Overview
“Your idea is only valuable if you are able to convince your client to buy it from you. In this lesson I will give you some tips that I have learned with practice to make it easier for you to sell your ideas.”
In this video lesson Daniel Granatta addresses the topic: Tips for selling your ideas - Part I, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“You have an incredible idea but your client doesn't buy it for you. you save it, you give it to another customer, neither do you buy also have another amazing idea and present it to another customer and you don't buy it, what's going on? I sell my ideas ?, It is a question that I have asked myself many times it is a question that many people who have worked to which I have addressed many times as I sell my ideas ?, What do I do to get my ideas bought, I have very good ideas but they don't come to light and it's very frustrating, that I can do?. In this lesson, what I'm going to tell you is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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