Advertising Creativity for all Audiences
Tips for selling your ideas - Part I
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Tips for selling your ideas - Part I
Overview
“Your idea is only valuable if you are able to convince your client to buy it from you. In this lesson I will give you some tips that I have learned with practice to make it easier for you to sell your ideas.”
In this video lesson Daniel Granatta addresses the topic: Tips for selling your ideas - Part I, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“You have an incredible idea but your client doesn't buy it for you. you save it, you give it to another customer, neither do you buy also have another amazing idea and present it to another customer and you don't buy it, what's going on? I sell my ideas ?, It is a question that I have asked myself many times it is a question that many people who have worked to which I have addressed many times as I sell my ideas ?, What do I do to get my ideas bought, I have very good ideas but they don't come to light and it's very frustrating, that I can do?. In this lesson, what I'm going to tell you is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
