Advertising Creativity for all Audiences
How to work with the brief
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: How to work with the brief
Overview
“In this lesson I will give you some tips so that the brief can help you improve the quality of the work that is delivered.”
In this video lesson Daniel Granatta addresses the topic: How to work with the brief, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“Whether you are working with a team or a client and you are evaluating the serious that just presented you an interesting task that allows the "breathe" is that of modulate your answer and find the places and spaces for improvement without need to set fire to everything in front of you except that is spectacularly wrong and wrong one of the labors of the breath should be to direct is a is a counselor is not a traffic light that puts all in red or green I think there is no more hateful thing to get to present a creative proposal to someone and that the feedback that you give beyond insisting...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (704)
- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
