Advertising Creativity for all Audiences
The narrator
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: The narrator
Overview
“In this lesson we will analyze the importance of the narrator of a story, and how to generate hundreds of them if we change that narrator.”
In this video lesson Daniel Granatta addresses the topic: The narrator, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“How many times how many versions have you seen Or known about romeo and Juliet there is a very famous movie by Franco Zeffirelli There is another amazing one for me from Baz Luhrmann Is the book and if you realize the story they tell you is always the same The story of two lovers Two tragic families facing each other That ends all very badly makes you think of How many times can you tell the same story again and again If you think about the version of Baz Luhrmann that is starring Ilerdense Leonardo DiCaprio there is like a small twist That has to do with the way in which it stops being Anc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- 28 lessons (4h 39m)
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- Audio: Spanish
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- Level: Beginner
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