Advertising Creativity for all Audiences
The narrator
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The narrator
Overview
“In this lesson we will analyze the importance of the narrator of a story, and how to generate hundreds of them if we change that narrator.”
In this video lesson Daniel Granatta addresses the topic: The narrator, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“How many times? How many versions have you seen? or heard of Romeo and Juliet. There's a very famous movie by Franco Zeffirelli. and another Incredible for me. the Buzz Lurman. There's the book. And when you think about it. the tale remains unchanged. It's the story of two tragic lovers. of two feuding families. ending poorly. of two feuding families. that concludes very poorly. It makes you deeply ponder its conclusion. How many times can they tell you the same story over and over? Consider Baz Luhrmann's version. starring Claire Danes and Leonardo DiCaprio. Claire Danes and Leonardo DiCap...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 28 lessons (4h 39m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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