Advertising Creativity for all Audiences

Kurs özeti

• U 1: Introduction

  • Presentation

  • Influences

• U 2: The Concepts

  • What are advertising concepts?

  • A brief history of advertising

• U 3: The world of ideas

  • Ideas and Formats

  • Mental maps

  • Oblique strategies and other techniques to create ideas

  • The narrator

  • Platforms and integrated ideas TODAY

  • Doing or not doing ... that is the dilemma

• U 4: The Brief

  • What it is and how it looks

  • How to write it and translate it

  • The dangers of the brief

  • How to work with the brief

• U 5: Brands and strategy

  • What is a brand?

  • Territories of a brand

  • The point of view of a brand

  • Brands that say and brands that do

  • The insights and the planning document

• U 6: What is a good idea and how to sell it

  • Criteria to distinguish a good idea

  • Tips for selling your ideas - Part I

  • Tips to sell your ideas - Part II

• U 7: What does the future hold

  • Technology and its exponential growth

  • The future is digitally facilitated analog

  • The intersections of trends

  • The consumers of the future

• U 8: Draft

  • Creation and presentation of a project

  • Creating a campaign

• Bitirme projesi

  • Advertising creativity for all audiences

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  Adopción de perritos como antídoto al aislamiento digital - Campaña Publicitaria

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  "Tu Misión: Adoptar"

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Daniel Granatta

Daniel Granatta tarafından verilen bir kurs

Öğretmen Artı

Danışman / Halkla İlişkiler Uzmanı / Mühendis / Antropolog

Takip etmek

Mayıs 2002 ye katıldı

Profesyonel kariyerinde Grupo W ve JWT gibi ajanslarda Genel Yaratıcı Yönetmen olarak görev yapması ve Flock'ta Meksika reklamcılık sektöründe reklamcılık biçimini kökten değiştirecek bir hareket başlatması öne çıkıyor.

Daniel, tanıtımcı olarak bir...