Advertising Creativity for all Audiences
The future is digitally facilitated analog
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Joined May 2002
About the video: The future is digitally facilitated analog
Overview
“In this lesson we will analyze what is the role of the word "digital" in the world we live in and why it is necessary that we know more about technology.”
In this video lesson Daniel Granatta addresses the topic: The future is digitally facilitated analog, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“as I have already mentioned at some point along some of the multiple lessons of this advertising course during a long time was based on the repetition of messages in some moment we could find to make it more sophisticated than involve other media other platforms so that it wasn't only a message that was repeated over and over again, over and over again, again and again everywhere but basically what that advertising has been doing during the last 70 years, it has been spreading messages more accurately, sophisticated or not so much to each of the users with whom it ran into, whatever platfor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
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- 28 lessons (4h 39m)
- 10 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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