Advertising Creativity for all Audiences
The future is digitally facilitated analog
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The future is digitally facilitated analog
Overview
“In this lesson we will analyze what is the role of the word "digital" in the world we live in and why it is necessary that we know more about technology.”
In this video lesson Daniel Granatta addresses the topic: The future is digitally facilitated analog, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“as I have already mentioned at some point along some of the multiple lessons of this advertising course during a long time was based on the repetition of messages in some moment we could find to make it more sophisticated than involve other media other platforms so that it wasn't only a message that was repeated over and over again, over and over again, again and again everywhere but basically what that advertising has been doing during the last 70 years, it has been spreading messages more accurately, sophisticated or not so much to each of the users with whom it ran into, whatever platfor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
