Advertising Creativity for all Audiences
The consumers of the future
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The consumers of the future
Overview
“How will the consumers of the future be? In this lesson I tell you some details and observations about what I have learned from those who will be consumers within ten or fifteen years.”
In this video lesson Daniel Granatta addresses the topic: The consumers of the future, which is part of the Domestika online course: Advertising Creativity for all Audiences. Learn to conceptualize, produce, and sell ideas.
Partial transcription of the video
“we reached the last lesson we have seen how to make ideas, in which platforms to wear, which is a brief that is a brand that It's a good idea, how to sell it, we've seen many things but before moving on to the final work, I would like to tell you something Very close that I learned thanks to living with me girl who is about 4 and a half years old, 5 years old and that of some way has taught me to revisit the world through his eyes, technology also catches my attention way as I told you earlier in the lesson past, those who are children today, see all the devices that we surround and the eas...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity for all Audiences
-
Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 97% positive reviews (704)
- 12,917 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
