Motion Graphics for Branding Identity
Understand
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Understand
Overview
“We will analyze the pros and cons of fundamental aspects, such as the differences between screen and printing, file formats, folder structures and resolution.”
In this video lesson Guillermo Zapiola addresses the topic: Understand, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“We reach the last unit. In these lessons we will first see a bit of technical issues and pros and cons of file management. And then how to prepare all the work we did to put together the presentation to the client. An important part that we sometimes overlook is the technical issue of the files: the use, formats and weights. It is very useful to understand the characteristics and benefits of each format and process to facilitate later work. The reality is that nobody wants to spend more time saving or uploading files or sending them to the client, and the client does not have time to spend ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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