Motion Graphics for Branding Identity
Understand
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Understand
Overview
“We will analyze the pros and cons of fundamental aspects, such as the differences between screen and printing, file formats, folder structures and resolution.”
In this video lesson Guillermo Zapiola addresses the topic: Understand, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Well. now we finally arrive at the last unit. In these next lessons. we will first look at understanding some technical issues and the pros and cons of file management. and then how to prepare all the work we did for the client presentation. A crucial part often overlooked is the technical side of files. including usage. formats. and sizes. Grasping these details is highly beneficial. Understanding the advantages of each format and streamlining processes can significantly ease and benefits of each format and process can ease our future work. The truth is. no one wants to spend more time sav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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