Motion Graphics for Branding Identity
Animation sketches VI
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation sketches VI
Overview
“We continue with the tests, trying to define exactly what we want.”
In this video lesson Guillermo Zapiola addresses the topic: Animation sketches VI, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Something I want to try on this is to see what happens if we make everything like a separate layer. And for that, to have control of all these layers in this same Comp. But being able to move them all together, I'm going to link to this Null. To this Null Object, or empty object, let's say. When I do this I will have the quality of moving everything together. Everything is text, so everything going to rasterize and it will scale with quality. The same thing we're going to do with this image, we're going to pay it. First I have to take him to the final stage, and there I link him to the fath...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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