Motion Graphics for Branding Identity
Animation sketches VI
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation sketches VI
Overview
“We continue with the tests, trying to define exactly what we want.”
In this video lesson Guillermo Zapiola addresses the topic: Animation sketches VI, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“I want to try something here. Let's see if we treat each element. we treat each element as an individual layer. To manage all these layers within the same composition. i will link them to a null object. This allows me to move them collectively. By connecting them to this null or empty object. i can ensure that when I adjust one. they all move together. enabling synchronized scaling of to enable synchronized scaling of all elements. Since everything is text. it will rasterize and scale uniformly together with quality. with quality. Thanks! We are going to do the same with this image. we'll p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
-
Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
- 88% positive reviews (101)
- 3,836 students
- 38 lessons (10h 14m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever