Motion Graphics for Branding Identity
A course by Guillermo ZapiolaArt Director / Graphic Designer / Motion Designer
A course by Guillermo Zapiola, Art Director / Graphic Designer / Motion Designer
Learn to design, animate, and present a branding project
In addition to typography and the color palette, a brand's identity can also be reflected through movement. Guillermo Zapiola is a graphic designer and art director who, after some work experience in design, discovered his passion for animated branding. Since then, he has developed graphic identity systems for brands such as American Express, HBO, National Geographic, Discovery Channel, and Oreo, among other.
In this course, learn to design, animate, and present an identity project that reflects the spirit of a brand by establishing a strong link between design and animation.
What will you learn in this online course?
38 lessons & 24 downloads
Influences II
13 minutes, 1 second
What are we going to do?
57 seconds
The work processes
46 seconds
Survey
19 minutes, 24 seconds
References
14 minutes, 59 seconds
Possibilities and scope of the project
9 minutes, 10 seconds
What's included in this course?
Start by getting to know Guillermo Zapiola, his beginnings in graphic design, how he entered the world of motion graphics and animation for branding projects, and some of his main references and influences.
Kick off the pre-production phase of your project by collecting relevant information about your client to create a context. Search for references you like and then develop a mood board using the information collected.
Discover the possibilities and reach of your motion branding project to create a powerful graphic system. Guillermo also shares some tips with you to add personality to your work.
Develop the design based on a defined concept and make different sketches that enhance the characteristics of the brand, seeking harmony between all the elements.
Now it's time to move from a static image to the animation stage. Learn about the tools needed and set up your files in Adobe After Effects and Cinema 4D.
Carry out different animation tests to define the spirit of the project with the basic principles of motion design, apply effects, and use plugins before exporting your work and previewing it in context.
Finally, Guillermo gives you some tips to improve your presentations and to be much more effective in your work.
Recommended software & tools for this course
What is this course's project?
Design four animated pieces for an identity system for a fictitious client. Guillermo gives you four briefs to choose from, each with different brand attributes that can be exploited in a visual way.
Projects by course students
Who is this online course for?
Art directors, graphic designers, animators, and students who want to learn a dynamic way to showcase brand identities.
Requirements and materials
Basic knowledge of design as well as a computer with Adobe Illustrator, After Effects, and Photoshop installed. You can download trial versions for these programs on the official Adobe website.
Reviews
- 6 months ago
كورس راقي عاشت ايدكم
- 8 months ago
esta genial es muy top
- 10 months ago
Muy creativo el uso de las máscaras, me encanta!
- 11 months ago
kesinlikle tavsiye ediyorum çok işe yarar bir kurs
- 1 year ago
Muy interesante
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
Content
- U1
Introduction
- Presentation
- Influences I
- Influences II
- What are we going to do?
- U2
Investigation
- The work processes
- Survey
- References
- U3
Design
- Possibilities and scope of the project
- Graphic sketches I
- Graphic sketches II
- Graphic sketches III
- Graphic sketches IV
- Graphic sketches V
- Selection and adjustment I
- Selection and adjustment II
- Selection and adjustment III
- Selection and adjustment IV
- Selection and adjustment V
- U4
Animation
- From the still to the motion
- Animation Sketches I
- Animation Sketches II
- Animation sketches III
- Animation sketches IV
- Animation Sketches V
- Animation sketches VI
- Animation Sketches VII
- Animation Sketches VIII
- Animation Sketches IX
- X Animation Sketches
- Selection and adjustment I
- Selection and adjustment II
- Selection and adjustment III
- U5
Export
- Understand
- And make yourself understood I
- And make yourself understood II
- And make yourself understood III
- And make yourself understood IV
- Conclusions and final reflections
- FP
Final project
- Motion Branding
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to blend animation, branding, and 3D elements in visual communication, mastering typography, composition, mood boards, graphic systems, and animation techniques for advertising and brand identity projects.
This course is designed for those with intermediate knowledge in graphic design, animation, or branding. Basic experience with digital design tools and a general understanding of visual composition are recommended.
You’ll need software like Adobe Illustrator, Photoshop, and After Effects, plus access to visual inspiration platforms like Pinterest. A computer and stable internet connection are also advised.
The course covers graphic animation, branding, low-poly 3D design, abstract composition, typography, mood board creation, art direction, visual resources, mockups, color palettes, and creative project management.
You’ll be prepared to work in advertising agencies, animation studios, digital branding, web design, visual identity, social media graphic editing, and audiovisual projects.
3D animation is used to create realistic, eye-catching images, enhance product presentations, develop dynamic visual identities, and grab attention in advertising campaigns.
Yes, the course is designed so you can apply concepts and techniques to your own projects, from brand branding to graphic animations for social media and ad campaigns.