Motion Graphics for Branding Identity

A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer

Art Director / Graphic Designer / Motion Designer. Buenos Aires, Argentina.
Joined October 2018

Learn to design, animate, and present a branding project

  • Spanish with subtitles in English
  • 89% positive reviews (92)
  • 3326 students

Learn to design, animate, and present a branding project

A course by Guillermo Zapiola

In addition to typography and the color palette, a brand's identity can also be reflected through movement. Guillermo Zapiola is a graphic designer and art director who, after some work experience in design, discovered his passion for animated branding. Since then, he has developed graphic identity systems for brands such as American Express, HBO, National Geographic, Discovery Channel, and Oreo, among other.

In this course, learn to design, animate, and present an identity project that reflects the spirit of a brand by establishing a strong link between design and animation.

Read more ↓

What will you learn in this online course?

38 lessons & 24 downloads

Influences II
13 minutes, 1 second
Survey
19 minutes, 24 seconds
References
14 minutes, 59 seconds
Spanish with subtitles in English
  • 89% positive reviews (92)
  • 3326 students
  • 38 lessons (10h 14m)
  • 24 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Design four animated pieces for an identity system for a fictitious client. Guillermo gives you four briefs to choose from, each with different brand attributes that can be exploited in a visual way.

Projects by course students

Who is this online course for?

Art directors, graphic designers, animators, and students who want to learn a dynamic way to showcase brand identities.

Requirements and materials

Basic knowledge of design as well as a computer with Adobe Illustrator, After Effects, and Photoshop installed. You can download trial versions for these programs on the official Adobe website.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.


Reviews

3326 Students
92 Reviews
89% Positive ratings

Guillermo Zapiola

A course by Guillermo Zapiola

Teacher Plus
Art Director / Graphic Designer / Motion Designer

Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.

While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).


Content

  • U1

    Introduction

    • Presentation
    • Influences I
    • Influences II
    • What are we going to do?
  • U2

    Investigation

    • The work processes
    • Survey
    • References
  • U3

    Design

    • Possibilities and scope of the project
    • Graphic sketches I
    • Graphic sketches II
    • Graphic sketches III
    • Graphic sketches IV
    • Graphic sketches V
    • Selection and adjustment I
    • Selection and adjustment II
    • Selection and adjustment III
    • Selection and adjustment IV
    • Selection and adjustment V
  • U4

    Animation

    • From the still to the motion
    • Animation Sketches I
    • Animation Sketches II
    • Animation sketches III
    • Animation sketches IV
    • Animation Sketches V
    • Animation sketches VI
    • Animation Sketches VII
    • Animation Sketches VIII
    • Animation Sketches IX
    • X Animation Sketches
    • Selection and adjustment I
    • Selection and adjustment II
    • Selection and adjustment III
  • U5

    Export

    • Understand
    • And make yourself understood I
    • And make yourself understood II
    • And make yourself understood III
    • And make yourself understood IV
    • Conclusions and final reflections
  • FP

    Final project

    • Motion Branding

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Motion Graphics for Branding Identity. 3D, and Animation course by Guillermo Zapiola

Motion Graphics for Branding Identity

A course by Guillermo Zapiola
Art Director / Graphic Designer / Motion Designer. Buenos Aires, Argentina.
Joined October 2018
  • 89% positive reviews (92)
  • 3326 students