Motion Graphics for Branding Identity

Course final project

A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer

Art Director / Graphic Designer / Motion Designer. Buenos Aires, Argentina.
Joined October 2018
89% positive reviews (98)
3,782 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Motion Graphics for Branding Identity

Motion Branding

“With this we conclude our course! I trust that you have been able to reach a very good term with your project. There are many ways to work in design, the important thing is to spend a lot of time doing it. Trust that every day you work you are adding experience, every time you learn something new you are broadening the spectrum of your possibilities. Everything in the world is for you to observe, it is there telling you something and it is something that you can appropriate. Today there is a lot of room for the proposal and for us to say what and how are the contents, how are the pieces, how are the things that we incorporate into the world. It is good to see the opportunity in this and avoid repetition, copying and plagiarism. Some thoughts that I think are important (at this time): - Every decision is a choice. - We live in constant change. - Always observe the environment. - Keep curiosity, I kept learning and searching. - Desprolijidad and disorder are not synonymous with creativity. - Copy the resources and not the style. Remember also that you are not alone or alone: we are many! The best we can do is to be in contact, help each other, give us feedback and talk about what we do. Showing our work and receiving criticism is the best way to learn. It has been a challenge for me too, with a very profitable result, since it is always good to reconsider on the own practice to understand a little more. I remain at your disposal for any question, as long as work and clients allow me. Hopefully we'll cross again soon. Successes! ”

Partial transcription of the video

“Now, we come to the end of the course. I hope you enjoyed it and they took tools for their work and for the future. Let's do a review of what we saw. First I introduced myself and I told them about me and what I do. Then I showed them my influences and a little bit of the studies, agencies and professionals that I follow and that I constantly watch. Then we talked about the work processes, we did religation about our client, we looked for images, references, and put together the moodboard of the project. In the third unit we talked about what we were going to do, made sketches, tests, desig...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Motion Graphics for Branding Identity

  • Level: Beginner
  • 89% positive reviews (98)
  • 3782 students
  • 5 units
  • 38 lessons (10h 14m)
  • 6 downloads
  • Category

    3D & Animation
  • Software

    Adobe After Effects, Adobe Illustrator, Adobe Photoshop
  • Areas

    Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola

Guillermo Zapiola
A course by Guillermo Zapiola

Teacher Plus
Art Director / Graphic Designer / Motion Designer

Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.

While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).


  • 89% positive reviews (98)
  • 3,782 students
  • 38 lessons (10h 14m)
  • 24 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Motion Graphics for Branding Identity. 3D, and Animation course by Guillermo Zapiola

Motion Graphics for Branding Identity

A course by Guillermo Zapiola
Art Director / Graphic Designer / Motion Designer. Buenos Aires, Argentina.
Joined October 2018
  • 89% positive reviews (98)
  • 3,782 students