Motion Graphics for Branding Identity
Graphic sketches IV
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches IV
Overview
“Making the sketch is a long process, as you see.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches IV, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“I'm doing these other schemes. play with the idea of the portal and I think of the portal as this trip, as if we were going through a tunnel, and therefore the repetition and the rhythm in the structure. They will be structures so you can see the composition of pieces like these. I think these are not working. I want to see and try to boost. It's the last thing I'm going to open and after this, let's start to close and try to concentrate on the specific pieces that we're going to do, to work already and stop opening options. I already made a new version and I'm cleaning a bit the things tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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