Motion Graphics for Branding Identity
Influences II
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Influences II
Overview
“I continue to share my influences.”
In this video lesson Guillermo Zapiola addresses the topic: Influences II, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Now let's continue a bit with Gretel. As a branding and animation studio. they have well-known projects like Netflix's identity and this channel. which was the first I saw from them. I find the rhetoric they with the channel's tone interesting. and I think they were among the first where the idea of how posters or mosaics with different levels of information began to appear. The posters or the mosaic showcasing various levels of information played a key role. This slogan enabled the channel to adopt a distinctive approach. evident not only in its content but also in the development of a uni...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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