Motion Graphics for Branding Identity
Graphic sketches III
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches III
Overview
“We continue creating our sketch.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches III, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Well, I accelerated a little, I advanced and then I did other things. Thinking, I went back to work a little on the list of concepts. This, in general, I never do digital, are always lists and papers flying on my desk, but this time I did it here so we can see it. The idea is to start from the words that came to me and then other and some new ones will be found. There were some that sounded to me more than others. Thinking about what I had done, what I had, and on the moodboard, I had been resonating this reference, and this one in particular, because I began to give the idea as if it were ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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