Motion Graphics for Branding Identity
Animation sketches IV
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation sketches IV
Overview
“We continue with the tests.”
In this video lesson Guillermo Zapiola addresses the topic: Animation sketches IV, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Alright! We have the line. we got one of the texts. Not at all with the rest of the texts; I think they would work the same way. This is another kind of chart that also moves values. but before This chart focuses on speed. not value. The speed chart operates differently. Previously. we dealt with value. but now the emphasis is on speed. changing the approach. upwards and time to the right. and here as well. but it's different in how we perceive it because we're not shifting a value; instead. we're focusing on speed. Sometimes I search with a pulse. striving to maintain speed and momentum as...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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