Motion Graphics for Branding Identity
Graphic sketches I
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches I
Overview
“Hands on, we begin to explore possibilities and propose graphic combinations with different elements.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches I, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In this lesson, we will start making graphic sketches. The idea is to quickly find or look for a spirit and some sensation. From our previous research, you can search for a spirit in many ways, but usually, will come to make decisions and define rules with base to a search, to the personal search and to what the system and the graphics need. Let's go to it. Now that we have a little defined, we already know the client and we know the brief, we did our "moodboard", we'll see how these pieces the client asks, how we can use them to show how the system works. What I try to do is expand, try to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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