Motion Graphics for Branding Identity
Graphic sketches I
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches I
Overview
“Hands on, we begin to explore possibilities and propose graphic combinations with different elements.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches I, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In this lesson. we will start crafting graphic sketches. The aim is to swiftly discover a bit of to swiftly discover some spirit and a bit of feeling in our work Our research indicates that a spirit can be discovered in various ways. often through decision-making and But it usually comes from making decisions and setting rules based on our personal search and what the system and graphics require. Let's get to work and make it happen Now that we have things somewhat defined. we understand the client's needs and objectives clearly. we've crafted a comprehensive brief. developed a detailed moo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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