Motion Graphics for Branding Identity
Animation Sketches VII
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation Sketches VII
Overview
“Sometimes, it's okay to get away a little, rest your mind and look at what you have done with clean, well-rested eyes. This exercise can help us to continue adjusting our sketches.”
In this video lesson Guillermo Zapiola addresses the topic: Animation Sketches VII, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“It is important to sit and watch carefully. I will do the tests, try to observe what is going on with what we did and give it a little of time. Like any design stage, this requires leaving it, go to think, to see something else, come back and adjust it there. Adjust what we lacked, what doesn't work. Sometimes it's a bit tiring and it's hard to be focused one hundred percent, But, for that reason, it is a practice, it is something that is built layer by layer. We already have a base. We have, then, the final piece, the logo piece, with that we will have all, at least sketched, Then start po...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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