Motion Graphics for Branding Identity
From the still to the motion
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: From the still to the motion
Overview
“Now let's see what things we must take into account when animating our designs and how to prepare the material.”
In this video lesson Guillermo Zapiola addresses the topic: From the still to the motion, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In the animation world. numerous options exist for executing our projects. Initially. it's crucial to identify the necessary tools and objectives. For my animated identity. i choose a 2D approach utilizing Effects. My designs originate from Illustrator. incorporating various elements. of 2D vector objects When we discuss 2D animation. we're focusing on everything occurring on a single plane. Movements can along the Y and X axes. but there's no movement along the Z axis. This involves using fonts and images. ensuring all elements remain within the same dimensional plane. This spatial dimensi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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