Motion Graphics for Branding Identity
From the still to the motion
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: From the still to the motion
Overview
“Now let's see what things we must take into account when animating our designs and how to prepare the material.”
In this video lesson Guillermo Zapiola addresses the topic: From the still to the motion, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In the world of animation, there are many possibilities, to carry out our work. The first thing is to see what tools we need and what we are looking for. My animated identity will be animated in 2D in After Effects. All my designs are made in Illustrator with elements of 2D vector objects with fonts and with images. When we talk about 2D animation, we are talking about everything that happens in the same plane. We can talk about displacements both on the Y axis and on the X axis, but we will not have any on the Z axis. This is the spatiality that suddenly we can achieve with After Effects, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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