Motion Graphics for Branding Identity
Possibilities and scope of the project
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
Joined October 2018
About the video: Possibilities and scope of the project
Overview
“Let's talk a little about what a graphic system is and why today it makes sense to propose an animated branding from the start.”
In this video lesson Guillermo Zapiola addresses the topic: Possibilities and scope of the project, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In this initial lesson. we'll discuss design. graphic systems. and the potential and scope of our project. We'll explore how these elements shape the project's framework. What makes up an identity or branding essentially entails developing a cohesive graphic system. This involves establishing both immutable principles and flexible guidelines. which together dictate how the It includes not just the logo but also a cohesive relationship among all elements: color palette. font families. specific typographic uses. relevant imagery. and concepts of layout and spatial arrangement. Today. Movement...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics
Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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- 38 lessons (10h 14m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe After Effects
Adobe Illustrator
Adobe PhotoshopCategory
Areas
